Marketing - MockUp Exam Flashcards
(6 cards)
Coca Cola’s targeting strategy is undifferentiated marketing. Explain why - discuss market segments, product characteristics and market variability. What are the potential pitfalls of this strategy?
Coca-Cola employs an undifferentiated marketing strategy to target the entire market with a single offer, relying on its product’s universal appeal and strong brand recognition. This mass marketing approach presumes a homogeneous market that responds uniformly to the brand’s marketing efforts. However, potential pitfalls include neglecting niche markets, being insensitive to diversifying consumer preferences, and vulnerability to shifts towards healthier lifestyle choices that could impact the consumption of sugary drinks.
Discuss design and style of your mobile phone.
The iPhone 14 Pro Max in purple with 128 GB storage blends aesthetic distinction and functional excellence. Its luxurious design features a ceramic shield and matte glass back, signaling premium status, while the unique purple hue adds individuality. The device’s ample storage meets the needs of content-rich users, showcasing Apple’s harmonization of style, innovation, and utility.
You are a marketing director of an online games’ development company. You want to conduct crowdsourcing. What is it? What are the objectives? Whom will you engage?
Crowdsourcing is a strategy to tap into the wisdom and input of a widespread online community, aimed at driving innovation and refining game development. Objectives include gathering diverse player feedback, fostering user engagement, and co-creating content. Engagement targets range from hardcore gamers to casual players, all contributing to a more inclusive and player-focused game design process.
You are a retailing manager in Lidl (low-cost retailer). Discuss Lidl’s pricing.
As a retailing manager at Lidl, a recognized low-cost retailer, our pricing strategy is centered on cost leadership. We aim to offer consumers quality products at the lowest possible prices by optimizing our operations, streamlining logistics, and leveraging bulk purchasing. This approach is designed to attract price-sensitive customers and maintain a competitive edge in the market.
Discuss the pricing strategy presented in this image:
The pricing strategy in the image is a trade-in promotion that incentivizes customers to purchase new PCs by offering a discount when they exchange their old laptops or MacBooks. This strategy encourages product upgrades and stimulates sales while providing value to the customer through savings.
Novotel is a midscale hotel brand. It’s present around the globe, in all major cities. In Rome, they welcome guests in two facilities: Novotel Roma Est and Novotel Roma Eur. The two facilities are in a horizontal channel conflict. Explain extensively.
Novotel’s horizontal channel conflict in Rome, involving Novotel Roma Est and Novotel Roma Eur, arises when two outlets of the same brand vie for identical market segments, risking sales cannibalization. Effective conflict management could entail differentiating offerings or targeting diverse demographics to optimize the brand’s collective success in the market.
