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A-Level Business
> Marketing objectives > Flashcards
Marketing objectives Flashcards
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A-Level Business
(106 decks)
Introduction to Business: Enterprise
Business sectors ✔️
Types of business ✔️
Franchises and Franchisees ✔️
Business functions
Business size and growth ✔️
Introduction to Business: External growth. ✔️
Different stakeholder and business objectives ✔️
Stakeholders
Mission statement ✔️
Corporate Social Responsibility ✔️
Strategy and implementation
Business Plan ✔️
Risk and Uncertainty
Opportunity Cost
Contingency planning and crisis management ✔️
Models of strategic choice
Measures of performance: financial and non financial
Forecasting
Decision making
Decision Trees
Ansoffs matrix ✔️
Conflicts in business decision making
The market, market size and growth
Demand and Supply
Market forces
Physical and non physical markets
Competition
Market dominance✔️
Global context ✔️
International trade and free trade ✔️
The European Union ✔️
Emerging markets and the global environment
Political factors
Economic Factors
Social Factors
Technological Factors
The digital revolution✔️
Ethical Factors
Legal factors
Environmental factors
External factors and influences
Causes and effect of change
Managing change
Accounting and finance objectives
Sources of finance
Accounting concepts
Costs, revenue and profit
Break even analysis
Investment appraisal
Budgets and variances
Cash flow
Working capital
Income statements
Statement of financial position
Ratio analysis
Cash Accounting and finance within the external environment: external influences on accounting and finance
The finance strategy: the strategy
HRM objectives
Organisation
Communication
Workforce planning
Recruitment
Selection
Training
Appraisal and workforce performance
Redundancy and dismissal
Functions of management
Leadership
Motivation
Employer/ employee relations
External influences on human resource management
The human resource strategy: the strategy
Marketing objectives
Customer needs: identifying customer needs
Anticipating consumer needs
Customers and consumers
Customer needs: the product life cycle
The marketing strategy: the marketing mix
The marketing strategy: Product
The marketing strategy: Price
The marketing strategy: Place
The marketing strategy: Promotion
The marketing strategy: service marketing
Marketing within the external environment: external influences on marketing
The marketing strategy: the Strategy
Operations management objectives
Addeds Value
Innovation, research and development
The production process: Methods of production
The production process: services
project management
Productive efficiency: Productivity
Economies and diseconomies of scale
Capacity utilisation and management
stock control
Productive efficiency: Lean production
Productive efficiency: Technology
internal quality standards
External quality standards
Productive quality: Services
Productive quality: location and logistics
Operations management within external environment: external influences on operations management
The operations strategy: The strategy
Question Examples
Culture
