Marketing prelim

Question 1

methods of advertising

Answer 1

social media
newspapers
outdoor advertising
television

Question 2

choosing a business location

Answer 2

parking fasciliyies
not near competitors
big enough premises
near customers houses

Question 3

market research (desk) costs

Answer 3

information might be out of date
might not be relevant
may be bias

Question 4

(desk) advantages

Answer 4

cheap to collect
easy to find
info instantly available

Question 5

feild costs

Answer 5

can be expensive to collect
may take a while as it’s time consuming
decising what questions to ask may be difficult

Question 6

target market benefits

Answer 6

customer loyalty
specific wants are being met
new sale opportunities as business can focus on new market segment
increase market share

Question 7

product life cycle

Answer 7

introduction - product just being launched
growth - abit of profits products more aware
maturity- peak most profits very popular
decline - company needs to decide weather to take it all off or improve product

Question 8

e commerce benefits

Answer 8

able to reach worldwide market which increases sales revenue
can target promotions to customers from using email and pop ups
goods delivered straight to doors
reduces cost rent and premises

Question 9

ethics

Answer 9

don’t mislead customers
don’t make ur adverts indecent or obscene
don’t make promises that are not true
don’t offend customers beliefs or morals