Marketing Research Proposal (S1)

Question 1

What is The Marketing research Process

Answer 1

1. Formulate the Problem
2. Determine the Research Design
3. Design Data Collection
4. Design the Sample and Collect Data
5. Analyze and Interpret the Data
6. Prepare the Research Report

Question 2

Formulate the Problem

Answer 2

• Define the marketing Problem
• Define the options for the manager
• Make a list of desired information
• Formulate a research problem

Question 3

Determine the Research Design

Answer 3

• How much do we know about the problem?
• Determine the research Design:
  -Exploratory (Very Broad Research)
  -Descriptive (Want to find Trends)
  -Causal (Cause and effect Research)

Question 4

Design Data Collection

Answer 4

Data collection Tools:
- Open ended, structured, unstructured
- Survey, Questionnaire, Focus Group
- Online, in-person

Question 5

Design the Sample and Collect the Data

Answer 5

• Sampling frame and selection process
• Who will we ask?

Question 6

Analyze and Interpret the Data

Answer 6

• Did we answer the objectif?
• Do we need more data?
• What went wrong?

Question 7

Prepare the Research Report

Answer 7

Recommendations to solve the problem