Marketing Strategies Flashcards
(12 cards)
1
Q
What is Marketing?
A
Selling stuff the right way.
2
Q
What is the Marketing Concept?
A
Making what customers need.
3
Q
What are Marketing Functions?
A
Steps to sell stuff successfully.
4
Q
What is the Marketing Mix?
A
Product, price, place, promotion.
5
Q
What is a Marketing Plan?
A
Written plan for selling.
6
Q
What is Integrated Marketing Communication (IMC)?
A
Making all ads match.
7
Q
What is Market Share?
A
Company’s part of total sales.
8
Q
What are the 4 P’s of Marketing?
A
Product, Price, Place, Promotion.
9
Q
What is Product in the 4 P’s?
A
What you sell.
10
Q
What is Price in the 4 P’s?
A
How much it costs.
11
Q
What is Place in the 4 P’s?
A
Where it’s sold.
12
Q
What is Promotion in the 4 P’s?
A
How people hear about it.
