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Business Studies
> Marketing strategy > Flashcards
Marketing strategy Flashcards
Business Studies
(30 decks)
Business Activity
CLassification of business
Enterprise, business growth and size
Types of business organization
Business objectives and stakeholder objectives
Motivating employees
Organization and management
Recruitment, selection and training of employees
Internal and external communication
Marketing, competition and the customer
Market research
The marketing mix: product
The marketing mix: price
The marketing mix: place
The marketing mix: promotion
Technology and the marketing mix
Marketing strategy
Production of goods and services
Costs, scale of production and break-even analysis
Costs, scale of production and break-even analysis
Achieving quality production
Location decisions
Business finance: needs and sources
Cash flow forecasting and working capital
Income statements
Statement of financial position
Analysis of accounts
Economic issues
Environmental and ethical issues
Business and the international economy
