Marketing to kids - guest speaker Flashcards
why do food companies target children
have money to spend
influence what their parents buy
easy targets
emotion and impulsivity can be manipulated
how much money do children between the ages of 9 and 12 spend anually
$2.9 billion
in 2016 children determined________ of their parents spending
$20 billion
what are some marketing techniques
food and colour (green health)
Images and spokes persons (dora)
Brand names and tag lines
stores that have over 20 locations have to……
place calories on products
what percent of the food and beverage product marketed to kids are high in salt, sugar and fat?
90%
What is the CAI
children food and beverage advertising initiative was implemented to :
reduce advertising to kids under 12
improve nutrition quality
why was CAI not effective?
participation was not mandatory
companies are selective about what criteria they adhere to
what percent of unhealthy advertisements viewed by children are from companies in the CAI?
75%
what is the stop M2K?
stop marketing to kids
founded by the heart and stroke foundation
12 non governmental organizations
100 additional organizations
goal is too support the governments policy effort to restrict the marketing of unhealthy food and beverages in Canada
what was the policy action in Quebec
Banned commercial advertsing to kids under 14 in 1980 and now has the lowest rate of childhood obesity, highest rate of fruit and vegetable consumption.
13% reduction in fast food purchases
what is the child health protection act
prevent food and beverages being advertised to kids under 17
what did Chile do ?
banned cartoon characters prohibit sale of junk food banned unhealthy foods from being advertised 18% tax on food high in sugar warning labels on foods high in sugar
what is the couch potato phenomenon
individuals that get 150 minutes if weekly physical activity but spend the rest of their time sitting
health benefits of physical activity get contracted by prolonged periods of sedentary time
Physical inactivity
insufficient activity level to meet recommendations
