markets Flashcards
explain what is meant by a market.
a market is a place where buyers and sellers meet, for the exchange of goods and services in exchange for money.
explain what is meant by competition.
competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
list the types of markets.
- local
- global
- online
- mass market
- niche market
- trade markets
- product v service
- seasonal market
what is a seasonal market?
Seasonal markets have a certain level of demand i.e. sales of Christmas Trees and mince pies would be much higher in December compared to in the Summer.
what is a local market?
includes businesses such as a hairdresser, that work with a small-scale customer base and few competitors.
what is a global market?
large markets with a large customer base, that operate on a very large scale.
what is an online market?
a market that is operated online, allowing for easier access and lower set up costs.
what is a mass market?
goods that are targeted at everyone within the population, allowing them to benefit from economies of scale due to the large volume of good being ordered.
what is a niche market?
a niche market sells specialised goods and services, therefore sold in smaller quantities at a higher price. usually have low levels of competition, but this can vary if a business expands and grows
what is a trade market?
sale of products to other businesses e.g. retailers, if effective, sales to final consumer rises.
what is a product v service market?
Products are a tangible good, whereas services are intangible and more difficult to value. A product has a useful life, longer than a service which is immediately consumed.
what is market share?
the percentage share that an individual business holds over the overall market that they operate in. higher share means greater influence.
what is market size?
the amount of total sales in a market measured in terms of value or volume.
what are market trends?
what is popular in the market at the time, taking into consideration the product life cycle.
what is market segmentation?
the process of splitting up the market into different subgroups: demographic, psychographic and geographic.