Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Accounting > Mass Com Unit 2 > Flashcards

Mass Com Unit 2 Flashcards

1
Q

What are the current radio revenue trends?

A

Decreased in 2001, Rising Steadily Now Due to Streaming
14.5b 1999
7b 2014
15.9 2022

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Who are the Major Labels

A

Universal
Sony
Warner

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Independent Labels

A

More then 5000 Large and small

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

AM

A

Travels Farther
News Sports

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

FM

A

Frequency signal Wider
59% commercial stations
85% all radio listening

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Example of Independent Label

A

Soundcloud

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Non Commercial

A

NPR
Albany Area WAMC

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Local

A

By city or town

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Specialized

A

60 different formats
Low cost
Specialized Audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Personal

A

Listen Alone

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Mobile

A

Listen Anytime

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Whats the first measurement of Radio

A

Nielsen Audio Rating OR diary

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Whats the second measurement of Radio

A

PPM

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

The media corporation that owns the largest number of radio stations in the US.

A

I heart Radio

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Why Hollywood film studios devote their resources to making movies targeting teen
audience?

A

Potential income from licensing and product tie-ins (toys, games,
and fast food) and oversees ticket sales (audience don’t have to
speak English to enjoy superheros and big explosions)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

The largest film industry in the world in terms of the number of films produced and its
nation

A

Bollywood (1800)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Three component system

A

Production, distribution,
exhibition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

How many films are produced Annually US

A

800

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Production

A

Produces films from their own Studios

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Distribution

A

distribute the movies from their own
studios

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Multiplex

A

8-15 screens

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Megaplex

A

16 screens or more

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Bechdel Test

A

Tests whether women have a meaningful presence in a movie.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What questions does the Bechdel Test Ask

A

Two Or More Woman?
Talk to eachother not about a man?
Do they talk to eachother?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Studio System
A sort of assembly line process for movie making that integrates all aspects of production and distribution
26
TV Networks
ABC NBC CBS FOX
27
TV Affiliates
Local Stations
28
Off Run Syndication
Older programs that no longer run during network prime time Friends, Seinfeld, Sex and the City, Big Bang Theory
29
Syndication
Leasing TV stations or cable networks the exclusive right to air TV show
30
First Run Syndication
Programs specifically produced for sale into syndication market * e,g, Judge Judy, Wheel of Fortune
31
Third Screen
Computer
32
Fourth Screen
Smartphone
33
Cord Cutting
Viewers relying on only internet tv (streaming)
34
TV SHOW RATINGS
Nielsen People Meter Set Meter Code Reader Set Top Box
35
First Electronic Game
Atari's Pong
36
Gamification
The use of game-like mechanics such as earning points, badges, challenges, internal currency, progress bars, leagues in nongame settings for performing certain action
37
Gamification Example
IXL Dulingo
38
Augumented Reality
A highly visual, interactive method of presenting relevant digital information in the context of the real physical environment.
39
Augumented Reality Ex
Pokemon Go, Snapchat filter
40
What have researchers found out about video gaming
Studies have found that video gaming may improve vision, attention, and social trust, if it is done in moderation.
41
Search Engine optimization
The process of affecting the visibility of a website a webpage in a search engine’s natural or un-paid search results
42
Collaborative filtering
Providing recommendations even before customers begin searching for individual items – e.g., “you may also like” “others also viewed” “frequently bought together
43
Behavioral targeting
The process of following people’s behavior and then sending them material tailored to what was learned about them.
44
Ad Networks
connect advertisers to publishers/websites with valuable impressions.
45
Googles Product
predictions of users’ future behavior and the ability of influencing behavior real time
46
google raw material
users’ behavioral data
47
Google’s customers
advertisers
48
Moores Law
computing power doubles every two years
49
Impact Of Social Media Mental Health
FOMO and Isolation Distraction/Addiction Doom Scrolling Not the root cause can Aide
50
Igen
Generation born between 1995 and 2012 Growing up with smartphones
51
Igen Characteristics
They grow up slowly Feel Lonely Sad
52
Fake News
spread faster and wider than real news
53
Politcal Polorization
Likeminded people are clustered together on social media and their opinions can be reinforced Echo chamber
54
Publish Filter Model
First social media content published by a user (anybody) * Then selected and filtered by other users or by other media
55
Algorithmic bias
can reinforce social bias and produce damaging effects on our lives when it is used in decision making (e.g. hiring, finance, policin
56
Payola
the practice of bribing someone to use their influence or position to promote a particular product or interest.
57
The inventor of radio
Guglielmo Marconi
58
Where did the motion picture industry in US begin and for what reason?
New York-Films were made for NY
59
Why Reailty Tv
high revenue return potential and simple production value
60
MTV
. MTV is a cable television network that began as a 24-hour platform for music videos.
61
The start of the internet
January 1, 1983
62
Gatewatching
Describes a step in the collaborative production of alternative online news publications

Accounting (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions