Mass Communication and Media Literacy

Question 1

It is the process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics.

Answer 1

Audience fragmentation

Question 2

It is this industrial that creates the potential for reaching millions, even billionns, of diverse, anonymous people at around the same time.

Answer 2

Mass production process

Question 3

It refers to the people interacting in ways that at least one of the parties involved understands as messages.

Answer 3

Communication

Question 4

It is the collections of symbols that appear purposefully organized (meaningful) to those sending or receiving them.

Answer 4

Messages

Question 5

What form of communication that involves two or three inidividuals signalling to each other using their voices, facial, and hand gestures, and other signs (even clothes) that they use to convey meaning?

Answer 5

Interpersonal Communication

Question 6

It can be described as interpersonal communication that is assisted by a medium.

Answer 6

Mediated interpersonal communication

Question 7

It is assisted by a dvice, such as pen, or pencil, a computer, or a telephone.

Answer 7

Mediated interpersonal communication

Question 8

It is a part of technical system that helps in the transmission, distribution, or reception of messages.

Answer 8

Medium

Question 9

It refers to the originator of the message, which may be a person, several people, or an organization.

Answer 9

Source

Question 10

It takes place when a source translate a message in anticipation of its transmission to a receiver.

Answer 10

Encoding

Question 11

It goes on inside the source’s brain and it takes place during the creation of the message.

Answer 11

Encoding

Question 12

It performs the physical activity of sending out the message.

Answer 12

Transmitter

Question 13

In mass communication, it involves distributing the material to several locations and presenting the material at those locations.

Answer 13

Transmission

Question 14

The pathways through which the transmitter sends all features of the message, whether involve sight, sound, smell, or touch.

Answer 14

Channels

Question 15

It is the person or organization that gets the message,

Answer 15

Receiver

Question 16

What is the process by which the receriver translates the source’s thoughts and ideas so that they have meaning?

Answer 16

Decoding

Question 17

It is when the receiver responds to the message with what the sender perceives as a message.

Answer 17

Feedback

Question 18

An environmental, mechanical, and semantic sound in the communication situtaion that interferes with the delivery of the message.

Answer 18

Noise

Question 19

It comes from the medium through which the communication is taking place.

Answer 19

Mechanical Noise

Question 20

It involves langauge that one or more of the participants doesn’t understand.

Answer 20

Semantic Noise

Question 21

A grouping of companies that use technology to work together in a regularized way to produce and distribute goods and services.

Answer 21

Industry

Question 22

Information moves from starting point at the source through the transmitter, via the channel, to the receiver for decoding.

Answer 22

Model of Interpersonal Communication

Question 23

It is the technological vehicles through which mass communication takes place.

Answer 23

Mass media

Question 24

It is the outlets companies that send out messages via mass media.

Answer 24

Mass Media

Question 25

It allows consumers to share the materials they are reading and listening with millions of people.

Answer 25

Mass Communication's power

Question 26

The elements (source, message, transmission, etc.) are all marked by the industrial production and multiple distribution by mass media organizations.

Answer 26

Model of Mass Communication

Question 27

How do people use the mass media in daily lives?

Answer 27

ENJOYMENT COMPANIONSHIP SURVEILLANCE INTERPRETATION

Question 28

It brings the kind of gratification to many people.

Answer 28

Enjoyment

Question 29

Media content used as coins of exchange in everyday interpersonal discussions.

Answer 29

Social currency

Question 30

Mass media bring a sense of camaraderie to people who are lonely and those who are alone.

Answer 30

Companionship

Question 31

They psychological connections that some media users establish with celebrities who they learn about through the mass media.

Answer 31

Parasocial Interaction

Question 32

Users of the media employ them to learn about what is happening in the world. We all do this everyday, often without realizing it.

Answer 32

Surveillance

Question 33

When people try to find reasons why things are happening, they are looking for what?

Answer 33

Interpretation

Question 34

How do the mass media influence culture?

Answer 34

Culture Society Subculture

Question 35

Ways of life that are passed on to members of a society through time and that keep the society together.

Answer 35

Culture

Question 36

Groups with habits that many people consider off and unusual but not threatening to the more general way of life.

Answer 36

Subculture

Question 36

Large numbers of individuals, groups, and organizations that live in the same general area and consider themselves connected to one another through the sharing of a culture.

Answer 36

Society

Question 37

What are the two criticisms of Mass Media's influence on culture?

Answer 37

Stereotypes Political Ideologies

Question 37

Predictable depictions that reflect (and sometimes create cultural prejudices)

Answer 37

Stereotypes

Question 38

Beliefs about who should hold the greatest power within a culture.

Answer 38

Political Ideologies

Question 39

The ability to effectively comprehend and use messages that are expressed in written or printed symbols, sush as letters.

Answer 39

Literacy

Question 40

The ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen =- parent, voter, worker, - in our media driven society.

Answer 40

Media Literacy

Question 41

What are the six principles of Media Literacy?

Answer 41

Principle 1: The Media Construct our Individual Realities Principle 2: The Media are Influenced by Industrial Pressures Principle 3: The Media are Influenced by Political Pressures Principle 4: The Media are Constrained by Format Principle 5: Audiences are Active Recipients of the Media Prinicple 6: The Media Tell us about who we are as a Society

Question 42

What are the Media Literacy Tools?

Answer 42

Consider authorship Evaluate the audience Determine the Institutional Purpose Analyze the Content Identify the Creative Techniques