Mass media Flashcards

(30 cards)

1
Q

Gatekeeper

A

Editor of a newspaper who decides what news is newsworthy

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2
Q

Interactivity

A

When individuals engage in the mass media & become part of a programme or newspaper

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3
Q

Mass popular culture

A

The mass media which is used by a large number of the population because it is entertaining

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4
Q

Hyper reality

A

When the media is so powerful people find it difficult to know what Is fact and fiction

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5
Q

Moral panic

A

When news stories are exaggerated to make it appear that society is under threat

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6
Q

Semiology

A

Study of signs and images in the media in a qualitative way

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7
Q

Broadsheet

A

Large newspaper which focuses on world and political stories, appeals to middle class

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8
Q

Globalisation

A

The way technology and media has made the world smaller

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9
Q

Hypodermic syringe

A

Where the media is powerful and influences behaviour of individuals who are passive

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10
Q

Spin doctor

A

A person, often employed by a political party which tries to manipulate the message of the media

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11
Q

Tabloid

A

A newspaper which is small, often containing stories about celebrities & appeals to working class individuals

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12
Q

Tabloid

A

I newspaper which is small, often contains stories about celebrities and appeals more to working-class individuals

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13
Q

Mass popular culture

A

The mass media which is used by large number of the population because it is entertaining

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14
Q

Semiology

A

This study of signs and images in the media in a qualitative way

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15
Q

Hyper reality

A

When the media is so powerful that people find it difficult to know what is fact or fiction

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16
Q

Moral panic

A

When new stories are exaggerated to make it appear that society is under threat

17
Q

Broadsheet

A

Allowed to newspaper which focuses on world and political stories, appeals to more middle-class individuals

18
Q

Globalisation

A

The way in which the media and technology has made the world smaller

19
Q

Hypodermic syringe

A

Where the media is powerful and influences the behaviour of individuals who are passive

20
Q

Propaganda

A

An attempt to control the media and to influence public opinion

21
Q

Pluralism

A

A belief that there are many producers of the mass media who provide the public with a choice of what to watch and read

22
Q

Convergence

A

When different forms of mass media join together for example using the Internet to read a newspaper

23
Q

Censorship

A

A word used to describe when the public are prevented from accessing items in the media

24
Q

Intertextuality

A

Where more and more of the mass media is about the mass media

25
Framing
The way in which the mass media produces particular stories and images
26
Agenda setting
The way in which the mass media decide what the public should be interested in
27
Substitute hearth
Where the TV becomes the centrepiece of the living room
28
Desensitisation
When people are not affected by violent images in the media because they have seen them so many times before
29
Folk devils
A group that is defined as a threat to society
30
Content analysis
Quantitative analysis of the media