Mass Media

Question 1

the transmission of messages by a person or group through a device to a large audience

Answer 1

mass communication

Question 2

forms of communication produced by a few people for consumption by the masses

Answer 2

mass media

Question 3

a process in which wooden blocks are engraved with images and text, inked, and then pressed onto paper

Answer 3

block printing

Question 4

Gutenberg’s invention that allowed individual letters or images to be moved without influencing the surrounding text

Answer 4

movable type

Question 5

a social landscape in which new communication technologies are promoting human interaction and contact

Answer 5

digital sociality

Question 6

an online diary in which an individual posts personal reflections on events. specific topics, or experiences

Answer 6

blog

Question 7

a web feed format that informs subscribers of new information posted on online services

Answer 7

RSS (Really Simple Syndication)

Question 8

an online body of information where anyone can add or modify content

Answer 8

wiki

Question 9

a technology that allows automatic downloading of audio and video files that can then be played back on personal computers or loaded onto portable players

Answer 9

podcast

Question 10

a transmission of data to specialized audiences who subscribe to the service

Answer 10

narrowcast

Question 11

a process by which the mass audience is fragmented into small groups or niches to appeal to unique interests

Answer 11

demassification

Question 12

media that have longevity but whose form prevents their transmission over physical distance (e.g. cave drawings, hieroglyphics)

Answer 12

time biased media

Question 13

media that can convey messages readily over physical distance

Answer 13

space biased media

Question 14

media that contain a great deal of information but involve only a single sensory organ and demand very little from their audience

Answer 14

hot media

Question 15

federal regulations that stipulate the required percentage of Canadian content in television and radio broadcasts

Answer 15

CanCon ( Canadian content)

Question 16

CRTC requirements used to determine whether a piece of music qualifies as Canadian content

Answer 16

MAPL system

Question 17

media’s role in transmitting beliefs, values, and traditions from one generation to the next

Answer 17

socialization function

Question 18

media’s role in gathering and disseminating information to the population

Answer 18

surveillance function

Question 19

media’s role in filtering and making comprehensible the huge daily volume of news stories and issues

Answer 19

correlation function

Question 20

media’s role in helping people rest, relax, and escape the pressures of everyday life

Answer 20

entertainment function

Question 21

the assertion that media companies, as businesses, will transmit content that reflects their commercial interests

Answer 21

propaganda model

Question 22

those who use electronic communication technologies

Answer 22

e-audience

Question 23

the hatred or deep dislike of women

Answer 23

misogyny

Question 24

Baudrillard’s assertion that media create a “stimulated” world through the reinforcement of certain images and signs

Answer 24

stimulation

Question 25

Baudrillard's beliefs that people's perceptions, as defined by media lead to the sense of stimulated reality

Answer 25

hyperreal

Question 26

Tremblay's term describing attempts to censor new media content that pushes the boundaries of morality

Answer 26

cybriety

Question 27

media that conveys less information and require more participation from their audience (eg. seminars)

Answer 27

cool media