Mass Media - Globalisation and Popular Culture Flashcards
Who coined the idea ‘Global Village’?
McLuhan in 1962
What the idea of a ‘Global Village’?
New technologies bring people closer together.
People hear news and gossip all over the world and can talk to people from all over the world.
What did Devereux say about media corporations in 2003?
Most large media corporations are based in the West, so images from Western societies dominate the global media market.
What does McBride in 1980 say about global media?
that there is a media imperalism - western media products flow into less developed parts of the world and change local cultures.
What did Klein in 2000 say about globalisation?
That there is an increasing cultural homogenisation - all cultures are becoming the same.
What is Americanisation
The globalisation of the word is specifically American culture being spread and copied around the world.
What does Mohammadi in 1996 say about media imperialism?
That many local cultures have resisted media imperialism - there are strong media industries in Asia and South America which explores media back to the west e.g. Bollywood.
What are the binary opposites of media culture?
High cultures - good for society
Low/Popular culture - bad for society
What is popular culture?
Is a nicer way of saying low culture. Based on an active audience who can shape their culture, unlike mass culture which relies on a passive media-controlled audience.
What is the debate of media being ‘dumbed down?’
Simplifying content and avoiding intellectually challenging content
Hugh culture is popualised by replacing high culture with dombed down mass culture.
What do postmodernists say about the dumbing down of culture?
that people get the media that they want so it cannot be the fault of the media.
