Mass Teaching Flashcards
(38 cards)
Learning about the topic (“learning what”) and skill acquisition (“learning how”)
Exposure
Attention
Comprehension
Belief
Decision
Learning
Comprehension
Demonstration and guided practice with feedback and continued confidence building
Exposure
Attention
Comprehension
Belief
Decision
Learning
Learning
Attitude change from direct persuasion
Exposure
Attention
Comprehension
Belief
Decision
Learning
Belief
Access or exposure to communication
Exposure
Attention
Comprehension
Belief
Decision
Learning
Exposure
Decision making, public commitment
Exposure
Attention
Comprehension
Belief
Decision
Learning
Decision
Attending to and becoming interested in the topic
Exposure
Attention
Comprehension
Belief
Decision
Learning
Attention
McGuire’s Communication/Persuasion Matrix
(hardest to easiest)
Action
Retention
Acceptance
comprehension/understanding
Attention awareness
Exposure and presentation
behavior change conducive to health
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Health promotion
Application of a variety of methods for education
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Community health education
aggregate of all purposeful activities
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Health promotion and disease prevention
A person who works with the community
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Community health education
promoting capacity and action targeted to health problems
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Community health educator
resolving health issues and problems that affect the communication
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Community health education
Any combination of educational, economic, or environmental
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Health promotion
improve personal and public health through a combination
Health promotion
Health promotion and disease prevention
Community health education
Community health educator
Health promotion and disease prevention
The program begins
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Implementation
Involves a systemic examination
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Assessing effectiveness
program’s structure and organization are established
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Planning
improve effectiveness and enhance outcomes.
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Feedback to Stage 1
“pretesting” phase
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Developing, testing and reforming plan elements
Takes place at four levels by exploring mandates and goals
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Marketing analysis
objectives, segmenting the target audience, and proposing action plans.
Marketing analysis
Planning
Developing, testing and reforming plan elements
Implementation
Assessing effectiveness
Feedback to Stage 1
Planning
assess social and quality of life
Societal diagnosis
Epidemiological diagnosis
Behavioral diagnosis
Educational diagnosis
Administrative or Organizational diagnosis
Societal diagnosis
linked to health problems
Societal diagnosis
Epidemiological diagnosis
Behavioral diagnosis
Educational diagnosis
Administrative or Organizational diagnosis
Behavioral diagnosis