Mathématiques

Question 1

Marketing leaders cite conversion rates as a top KPI that they prioritize tracking

Answer 1

More than one in three

Question 2

Nearly ___ marketers report that their average landing page conversion rate is ____

Answer 2

two out of three and less than 10%

Question 3

marketers respectively say that social media and email drive the highest ROI of all marketing channels

Answer 3

63% and 43%

Question 4

The average website has a bounce rate of ___ and a SEO click through rate of ___

Answer 4

37% and 13%

Question 5

marketers believe that A/B testing is essential to boost conversion rates

Answer 5

70%

Question 6

The average conversion rate across all e-commerce sites is under

Answer 6

2%

Question 7

Conversion rates are highest for health and beauty online shopping at ___ and lowest for luxury handbags at just ___

Answer 7

2.7% and 0.4%

Question 8

Email marketing is one of the most effective channels for driving conversions, with a ___ conversion rate for B2C brands and a ___ conversion rate for B2Bs

Answer 8

2.8% and 2.4%

Question 9

___ of marketers believe that AI-enabled search engines will positively impact their blogs, and ___ predict that their site will get more traffic. Only ___ believe this will harm blog traffic

Answer 9

75%, 68% and 9%

Question 10

Marketers list optimizing on-page content based on keywords as their top SEO strategy

Answer 10

39%

Question 11

___ of Gen Z, ___ of millennials, ___ of Gen X, ___ of Boomers, and ___ of the general population primiraly use mobile search

Answer 11

80%, 62%, 66%, 35% and 52%

Question 12

Marketers list SEO as a top trend they leverage

Answer 12

29%

Question 13

Marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy

Answer 13

13%

Question 14

In the U.S., ___ of adults use voice search daily

Answer 14

41%

Question 15

People think voice search is easier and faster than traditional search

Answer 15

About 90%

Question 16

Americans owns a smart speaker

Answer 16

Over one in three

Question 17

Amazon leads the smart speaker market, accounting for ___ of U.S. market share

Answer 17

67%

Question 18

Consumers prefer to find information about brands and products with their mobile devices

Answer 18

63%

Question 19

Most marketers report that mobile devices were responsible for ___ of their annual traffic

Answer 19

For more than half

Question 20

The average U.S. household had ___ connected devices in 2022

Answer 20

22

Question 21

Google accounts for over ___ of global mobile search market share

Answer 21

95%

Question 22

Mobile advertising spending is projected to reach nearly ___

Answer 22

$400 billion by 2024

Question 23

Smartphones account for over ___ of retail website visit worldwide

Answer 23

70%

Question 24

E-commerce accounts for over ___ of all global retail sales

Answer 24

20%

Question 25

Amazon is the top e-commerce platform in traffic, but ___ lead in gross merchandise value

Answer 25

Alibaba's Taobao and Tmall

Question 26

Blog posts are the most famous content format, with ____ marketers using their blogs to achieve their content goals

Answer 26

9 out of 10

Question 27

Companies with blogs produce an average of ___ than companies that don't have active blogs

Answer 27

67% more leads per month

Question 28

___ of content marketers report using AI to help them generate ideas, but ___ use it to write entire articles

Answer 28

43% and 3%

Question 29

The average blog post length is ___ words - more than ___ longer than ten years ago

Answer 29

1427 and 70%

Question 30

Only ___ of brands regularly publish blog posts longer than ___ words

Answer 30

3% and 2000

Question 31

___ of marketers actively use content marketing

Answer 31

29%

Question 32

___ of marketers measure the success of their content marketing strategy through sales

Answer 32

Over 41%

Question 33

___ is among the top ___ most common measurements of success for content marketing strategies

Answer 33

Web traffic and two

Question 34

___ of marketers plan on increasing their investment in content marketing in 2024

Answer 34

50%

Question 35

___ writers use AI tools to boost the performance of their content

Answer 35

One in two

Question 36

___ of social media marketers share similar or repurposed content across platforms with minor moderations or adaptations. In comparison, ___ make unique content from scratch for each platform, and ___ share the same content across platforms

Answer 36

48%, 34% and 17%

Question 37

___ of marketing leaders report that content strategy is their top challenge

Answer 37

13%

Question 38

___ media planners report that using content to engage with their audiences is a top strategic goal

Answer 38

One in three

Question 39

___ is the top leveraged media format in marketers content strategies

Answer 39

Short-form video

Question 40

___ of businesses use video as a marketing tool in 2023

Answer 40

91%

Question 41

___ of video marketers say they spend between ___ on an average video

Answer 41

42% and between 0$ and 500$

Question 42

___ is the most widely used video marketing platform

Answer 42

Youtube

Question 43

___ of marketing videos average ___, ____ average ____, and ____ average over ___ views

Answer 43

8% and less 10 000, 16% and under 1000, 16% over 100 000

Question 44

___ of video marketers list ___ as a top KPI, followed by ___ (___) and ____ (___)

Answer 44

60% engagement rate, conversion rate 56% and click-through rate 52%

Question 45

___ of marketers agree that the optimal length of a marketing video is ___

Answer 45

96% and under 10 minutes

Question 46

___ of video marketers believe that the optimal length for a marketing video is between ___, ___ say the optimal length is ___, and ___ say it's ___

Answer 46

36% one and three minutes, 27% four to six minutes and 15% seven to nine

Question 47

___ of marketers leverage podcasts or other audio content as part of their content strategy

Answer 47

25%

Question 48

___ of marketers who leverage audio content and podcasts plan to invest more budget in 2024

Answer 48

47%

Question 49

___ of marketers say they've used audio chat rooms like Clubhouse in their marketing role

Answer 49

Only 3%

Question 50

Ad spending in the digital audio advertising market is projected to reach more than ___ in ___ and ___ in ____

Answer 50

$10 billion 2023 and $13 billion 2028

Question 51

___ of digital audio listeners in the U.S. paid for a streaming audio subscription in 2022

Answer 51

More than 60%

Question 52

___ of consumers recall podcast ads more than any other channel

Answer 52

86%

Question 53

___ of people who own a smart speaker and have heard and ad on their device say they will likely respond to it

Answer 53

53%

Question 54

___ of audio listeners pay attention to audio ads (compared to just ___ of TV watchers who actively watch TV ads)

Answer 54

61% and 19%

Question 55

___ of companies do not respond to all the requests they receive from prospects, and for ___ of them, LinkedIn is not a source of leads.

Answer 55

71% et 67%

Question 56

___ of B2B marketers believe that in 2021, content creation helped them generate leads.

Answer 56

60%

Question 57

___ of companies believe that content marketing generates more leads than traditional marketing strategies.

Answer 57

93%

Question 58

___ of companies that regularly publish content on their blog generate more qualified leads.

Answer 58

67%

Question 59

The main techniques for generating qualified leads in B2B are search engine optimization (SEO) (___), email marketing (___), and social selling (___)​

Answer 59

14%, 13% et 12%

Question 60

___ of marketing qualified leads (MQL) do not convert into sales qualified leads (SQL) due to a lack of nurturing.

Answer 60

79%

Question 61

___ use A/B testing for conversion rate optimization, and ___ of companies plan to use it.

Answer 61

Plus d'une entreprise sur deux, 58% exactement et 35%

Question 62

Most websites have a bounce rate between ___ and ___.

Answer 62

26% et 70%

Question 63

___ of brands are not satisfied with their conversion rates.

Answer 63

78%

Question 64

___ of B2B marketers believe that the conversion rate is the most useful and important aspect of a landing page's performance.

Answer 64

57%

Question 65

___ is the sector that makes the most use of automation.

Answer 65

Le marketing

Question 66

___ of survey respondents reported having used automation in their social media marketing efforts.​

Answer 66

47%

Question 67

___ is the most automated marketing channel according to ___ of respondents.

Answer 67

Le marketing par courriel, 65%

Question 68

___ of companies use marketing automation as part of their strategy.

Answer 68

79%

Question 69

___ of companies that do not yet use automation plan to adopt it soon.

Answer 69

26%

Question 70

The size of the global marketing automation market is ____ companies.

Answer 70

357 519

Question 71

Currently, ___ companies produce marketing automation technologies.

Answer 71

302

Question 72

___ of SMEs use email automation software for their drip campaigns.

Answer 72

50%

Question 73

___ of marketers claim that email automation is worth it.

Answer 73

47%

Question 74

__ of marketers claim that they automate content.

Answer 74

48%

Question 75

___ of marketing agencies use automation to provide services to their clients and to themselves.

Answer 75

81%

Question 76

___ of marketing team leaders use AI to help them automate repetitive tasks.

Answer 76

77%

Question 77

___ of marketing campaigns are partially or largely automated.

Answer 77

69%