matrix's and strategies Flashcards
(10 cards)
What is the purpose of Ansoff’s Matrix?
To help a business decide its product and market growth strategy.
What are the four strategies in Ansoff’s Matrix?
Market Penetration, Market Development, Product Development, Diversification.
What is the purpose of the Boston Matrix (BCG Matrix)?
To analyze a business’s product portfolio based on market growth and market share.
What are the four categories in the Boston Matrix?
Stars, Cash Cows, Question Marks (Problem Children), Dogs.
What is the purpose of a SWOT Analysis?
To identify internal strengths and weaknesses, and external opportunities and threats.
What are the four elements of a SWOT Analysis?
Strengths, Weaknesses, Opportunities, Threats.
What is the purpose of Porter’s Generic Strategies?
To describe how a business can achieve a competitive advantage.
What are the three main strategies in Porter’s Generic Strategies?
Cost Leadership, Differentiation, Focus.
What is the purpose of Porter’s Five Forces?
To analyze industry attractiveness and competitive intensity.
What are the five forces in Porter’s model?
Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitutes, Threat of New Entrants.
