Me and the Media final

Question 1

Priming and Framing is…

Answer 1

Priming is introducing a topic in an existing context of images and prejudice: ‘remember?’…
Framing is creating a new context/frame to look at a topic: ‘look at it from this point of view’

Question 2

Agenda setting is…

Answer 2

“The media don’t tell what to think, but what to think about.”

Question 3

What is the limited effects theory

Answer 3

The Limited Effects Theory is a mass communication theory which argues that the influence from a mass media message on individuals is limited or even trivial. The Limited Effects Theory was developed in late 1940’s by sociologists researching about social context and media effects.

Question 4

7 propaganda techniques are

Answer 4

(i) Name-calling (ii) Glittering Generally (iii) Transfer Device (iv) Testimonial Device (v) Plain-folk Device (vi) Card Tactics (vii) Band-wagon.