meanings and representations Flashcards
place meaning
individual or collective perecption of place
place representation
how a place is portrayed or seen in society
social manipulation of place meaning
- change negative stereotypes
- encourage people to live in the area
economic manipulation of place meaning
- attract inward investment
- improve job opportunities
environmental manipulation of place meaning
- improve environmental quality
- remove derelict buildings or regenerating brownfield sites
political manipulation of place meaning
- raise status of a place
- attract inward investment to improve quality of life
re-imaging
disassociates a place from a bad pre-existing image in relation to poor conditions
- aims to attract new investment, retailing, tourists and residents
regeneration
long term process involving redevelopment and the use the of social, economic and environmental action to reverse urban decline and create sustainable opportunities
rebranding
way in which a place is developed and marketed so that it gains a new identity
- attracts new investment
problems of rebranding
involving all stakeholders
- preexisting residents want to protect the local distinctiveness
- development agencies want to establish brands and technology
- regeneration schemes drive out locals
agents of change
national and local governments
corporate bodies
tourist organisation
community groups
role of government
strategies to manage and manipulate perception of place to attract people and investment
- place marketing
place marketing
companies may be employed by national and local governments to improve or creare positive perceptions
- advertising campaigns/social media
role of corporate bodies - tourist agencies
aim to sell place to potential visitors and marketing positive perceptions of place
- brochures, websites, magazines
corporate bodies - pembrokeshire coast national park
vintage designs featuring nostalgic images of the coast at airports, railway stations and the underground to increase tourism
