Measures and observations

Question 1

Quantification

Answer 1

making internal events and processes external by assigning a number to different levels, sizes, intensities or amounts of a variable

Question 2

Self report measures

Answer 2

• verbal answers, written or spoken
• questionnaires/surveys
• interviews
• social desirability

Question 3

Behavioural measures and observations

Answer 3

• studying overt actions and observable and recordable reactions
• experiments under controlled conditions
• natural observations: natural behaviour without interference
• archival data: using large data set
• case studies