Measuring Profitability Flashcards by Bella Maxwell | Brainscape

Q

Gross profit margin

A

(Gross profit ÷ revenue) X 100

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Q

Markup

A

(Gross profit ÷ cost of sales) X 100

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Q

Net profit margin

A

(Net profit ÷ cost of sales) X 100

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Q

Return of capital employed

ROCE

A

(Net profit ÷ capital employed) X 100

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