Media 1- Gender Changing and positive

Question 1

👩‍⚖️ Gill

Answer 1

Key idea: Women now shown as independent, smart, powerful, and sexually confident
Example: “Midriff” women in perfume or fashion ads
Barbie
Hunger games-Katniss

Question 2

📺 Westwood

Answer 2

Key idea: Women now have ‘transgressive roles’ – breaking gender norms
Example: Killing Eve – Villanelle

Question 3

💪 Glascock

Answer 3

Key idea: Range of new femininities like independent women
Example: The Bold Type or Bridgerton
Lara Croft- tomb raider- strong intellectual, athletic archeologist
Katniss- fiery, independent, critical

Question 4

🎬 Gauntlett

Answer 4

Key idea: Media gives more gender identity options
Lady gaga prompted financial and emotional independence
“Don’t want your money”
“Born this way”
“You’re giving me a million reasons to let you go”- Million reasons

Example: Female leads like Black Widow or Katniss Everdeen
Friends- all equal 3 men 3 women equal screen time

Question 5

🧼 Nixon

Answer 5

Key idea: Rise of the “new man” – cares about looks
Example: Levi’s Laundrette advert

Question 6

🧴 Mort

Answer 6

Key idea: Men now consume grooming products and fashion
Example: Growth of male magazines like GQ

Question 7

⚽ Whannel

Answer 7

Key idea: David Beckham shows mix of traditional and metrosexual masculinity
Example: Tough footballer + emotional dad/image-focused

Question 8

📖 Easthorpe

Answer 8

Key idea: 1980s male mags show men as emotional, caring, stylish
E
xample: GQ, FHM – fashion and emotional advice