Media Flashcards
(20 cards)
What was vir, Hall and Foyes theory on english peolle in the meida?
The bbc was said to have kore of a southern english and london focus by participants outdide the south east of england. They also dohbd that the bbc was percived as representing the interest of its english viewers mkr wthan other nations.
What was Mulhern theory on the irish?
Media portrayals of the irish sterotyped in 2 ways:
1-homesick and drinking bad guiness while listenjng to bad ballards in north london
2- too successful to be homesick, reporyibg wealth to home
What is vir, hall and foye theory kn the scottish?
Those living in the highlands feel underrepresented in the media protrayals and coverage
What is Grahams theory on the welsh?
Suggests media can slmetimes force other nationaks into tv programmes leading yo tokenism
What is vir, hall and foye theory on wales?
Found thag in wales, there was a perception that reality tv can be explotitve in theyre protrayal of the welsh. E.g gavin and stacy portrayibg the welsh as thicn
Tokenism
Ine person in program to say there is reprsentation
Who discusses the global village?
McLuhan
What does the term global village mean?
Suggests that information would eventually be passed on electronically due to it “moving at the speed of light”
Who studies media saturation?
Strinati
What does media saturation mean?
Capitalist countries are now media saturated as people now engage with a range of different media products and forums
What do postmodernists think about boundaries?
Acknowledge that boundaries have blurred between groups of people and argue that there are no longer clear, set and restrictive roles, norms and values surrounding social class, gender, ethnicity and age
What does Baudrillard claim?
Claims that media saturation has altered reality and acknowledges that this can have negative impacts on society. Thinks media saturation has made it incredibly difficult for people to distinguish what is reality and what is fiction
Why could Baudrillard be seen as ahead of his time?
Much of his work was carried out in the 80s and 90, but he stated that there is so much information in the world that the media has to simplify it for audiences. Therefore the power is in the hands of media producers who take the role of deciding what is real
What does simulaera mean?
Something that replaces reality with its representation
Notes from Turkels theory
- being alone together
- technologies taking us where we don’t wanna go
- people wanna customise their lives
- goldilocks effect-not too close, not to far, just right
Notes from watsons study
- ‘superficiality not depth’
- loss of authentic community and sense of self
- products valued for logo not actual product
Who do pluralists think media content is driven by?
Audiences as media corporations aim to present what audiences want to see
Why do pluralists claims media representations are unproblematic?
They reflect society and what people want to see
What do pluralists think about media representations of the middle class
Media preventions of the middle class accurately reflects the way media consumers perceives their society
What do pluralists think about the representations of the upper class
State that audiences want to watch the wealthy and viewing figures for shows such as ‘made in chelsea’ reflect this. In addition it is often the upper class who gain followers on Instagram as they post their lavish lifestyles
