Media Flashcards
1
Q
Antonio Gramsci
A
Prison Notebooks
2
Q
Hegemony
A
Dominant group wins the voluntary consent of popular masses
3
Q
Political Economy Perspective
A
focuses on ownership/control of the media and opposition of subordinate groups
4
Q
Political Economy Perspective
A
focuses on ownership/control of the media and opposition of subordinate groups
5
Q
Propaganda Model
A
Media companies as businesses will transmit content that reflects their commercial interests
6
Q
secondary socialization agent
A
e.g., children learn gender behaviour
