Media Flashcards
(24 cards)
____________ relies on the media as its primary means of disseminating global culture and ideas.
Globalization
___________________ have a complex relationship that must be untangled in order to fully comprehend today’s society.
Globalization and media
__________ include books, magazines, and newspapers
Print media
___________ involve radio, film, and television
Broadcast media
__________ covers the internet and mobile mass
communication
Digital media
“The Medium is the Message” is quoted by
Marshall Mcluhan
An attempt to draw attention to how media, as a form of technology
reshape societies
Expands the reach of communication but dulls the users’ communicative capacities
SIMULTANEOUSLY EXTEND AND AMPUTATE HUMAN SENSES
New technologies may broaden communication’s reach, but they also impair an individual’s communicative abilities.
SIMULTANEOUSLY EXTEND AND AMPUTATE HUMAN SENSES
TV was turning the world into a ______
Global village
Global media tended to homogenize culture
HOMOGENIZATION (Americanization)
America’s power had turned it into the world’s
cultural heavyweight
HOMOGENIZATION (Americanization)
Would result in a type of cultural imperialism in
which American ideals and culture triumph over
all others
Media globalization + American hegemony
He not only was the world being
Americanized, but that this process has also led to the
spread of American capitalist values like consumerism
Herbert Schiller
________ cultural globalization is simply a euphemism for “Western cultural imperialism” since it
promotes “homogenized, Westernized, consumer culture”
John Tomlinson
Media messages are not made by producers alone but are also consumed by audiences who view them through their own cultural lenses
CRITIQUES OF CULTURAL IMPERIALISM
Various interpretive groups perceive texts differently because they derive distinct meanings and pleasures from them
Audience studies of IenAng (1985) and Elihu Katz and Tamar Liebes (1990)
As a result, folks from various cultural backgrounds had their own interpretations of the show
Audience studies of IenAng (1985) and Elihu Katz and Tamar Liebes (1990)
Internet and social media are proving that
globalization of culture and ideas can move in different directions
Regional trends in globalization process
refers to the fragmentation of the internet into separate, controlled networks by governments or organizations, leading to restricted access and information censorship
Splinternet
is the division of the internet based on various
factors like politics, commerce, and national interests, creating multiple parallel internets governed by different regulation
Cyberbalkanization
involves dividing audiences or markets into
smaller groups based on characteristics, preferences, behaviors, or needs to create more personalized and relevant content, campaigns, and experiences.
Segmentation
People in positions of power have employed this segmentation because they are aware that socmed bubbles can lead to herd mentality
Segmentation
a phenomenon where facts are less influential in
shaping public opinion than appeals to emotion and personal belief, leading to a distortion of reality and undermining trust in traditional sources of information
Post-truth
