media Flashcards
newspapers
The traditional form of media
TV
-Coverage during election campaigns
-2010 election leaders debated watched by 10 million people
social media
Newest media platform
what does the office of communications do to stop media bias
-coverage of parties during election must be fair and appropriate
-discussion and analysis of election/referendum must end when the pole opens
-Broadcasters must wait until pose closed to publish the results
-A list of candidates must be included in constituency discussions
why can newspapers be more biased
They aren’t under the same obligations as TV
What’s the main source of news for young people
28% social media
24% TV
what are opinion polls
-Access the popularity of political parties by asking a sample of people they intend to vote
what is an issue with opinion polls
there is criticism for them being very wrong eg. A hung parliament was predicted in 2015
what are advantages of the media
-The public gain their information from the media rather than manifestos
-The public are more swayed by persuasive headlines
-Politicians are conscious of their media image
-The winning party in 2015 and 2017 was supported by the majority of the press
-The power of the media continues to grow
what are the disadvantages of the media
-The issues that dominate election campaigns come from the parties, not the media
-The public tend to choose media sources which reflect their views
-Parties use the media to broadcast directly to voters
-Media follows and reflects the publics views rather than create them
how was the media used in the 2017 general election
-The labour party received the majority of negative traditional media coverage
-Labour spent more on their social media campaign than the conservatives
-Labour used social media to build and motivate its voter base
-conservatives focused on anti Corbyn attack ads
-young people turned out in greater numbers than usual
