media

Question 1

landis

Answer 1

• identified a number of stereotypes in representations of older people
• they were depicted as ‘one-dimensional’
• described in a number of ways:
• depressed, lonely, mentally deficient

Question 2

Carrigan and Szmigin

Answer 2

• Older people are ignored in the media advertising
• when they are included, they are stereotyped and presented as a caricature of an elderly person
• they are presented as ‘smelly and incontinent’ and in need of support meaning they are seen as dependent on others

Question 3

Digital generation gap

Answer 3

• this causes problems for employment, as older people may be less comfortable using technology than the young who have grown up with it
• also feel unable to cope with changes such as paperless banking
• a lack of understanding of popular conversations and activities because they may not be able to access social media

Question 4

• identified a number of stereotypes in representations of older people
• they were depicted as ‘one-dimensional’
• described in a number of ways:
• depressed, lonely, mentally deficient

Answer 4

landis

Question 5

• Older people are ignored in the media advertising
• when they are included, they are stereotyped and presented as a caricature of an elderly person
• they are presented as ‘smelly and incontinent’ and in need of support meaning they are seen as dependent on others

Answer 5

Carrigan and Szmigin

Question 6

• this causes problems for employment, as older people may be less comfortable using technology than the young who have grown up with it
• also feel unable to cope with changes such as paperless banking
• a lack of understanding of popular conversations and activities because they may not be able to access social media

Answer 6

Digital generation gap