Media Flashcards
What is media?
The media is a form of communication society uses to give information to the public
It can be used to educate inform and entertain the public
Why do sociologists disagree on what counts as media?
Some would say all mobile technology but others only include it when it’s used to communicate to a large audience
What does new media allow?
Audiences are able to interact with media providers the media has become a multi way network
What does Marshall McLuhan count as media?
Any kind of technology that helped people to communicate eve cars and clocks
What is content analysis?
Measures how often a word, phrase or theme is used in a piece of media to get quantitive data
How can context analysis be used?
To investigate the relationships between two phrases or themes
However it can take a long time and it doesn’t take the context into account
How can you use an experiment to study media?
Look at how an audience responds for example their behaviour after watching a violent film
What are the disadvantages of using experimental methods to study media?
They are often short so don’t look at long term effects
People behave differently if they know they are in a study
Questionnaire or interview needs to be able to get meaningful results avoiding and bias
Who is the media owned by?a few powerful companies and individuals
One company will often own more then one form of media which can be in several different countries
Who is Rupert murdoch?
News corp who owns tv stations newspapers books magazines publishers and websites
Where does new corps own news newspapers
It’s owns newspapers in Australia Britain and USA
Owns tv networks in Australia Asia Europe north and South America
What has happened to media ownership in the past 30 years?
Fewer people own it America media is mainly owned by 6 huge corporations TimeWarner Disney News Corp CBS Viacom
How do the individuals who own the big six have power?
They can influence society by controlling the information we receive
What did Silvio Berlusconi do?
He was voted for prime minister three times. He owns a lot of media and some said he used them to control reporting of his political party and the opposition
What is censorship?
The process used to control the content of the media that’s considered harmful or offensive to society
Why can censorship be done!
Moral political and security reasons
What do traditional Marxists say about ownership and control?
Owners of the media exploit their power to manipulate the media. Capitalist owners tell news editor what stories to cover and views to put across
These views encourage proletariat to be passive and happy to serve the bourgeoisie
That do neo Marxist think about ownership and control?
The control over the media is indirect.
The world view of the elite is reinforced by the media by presenting the values and ideas as common sense.
This is known as cultural hegemony
What do neo Marxists think about people who work in media?
People who work in the media are trained to present a certain view of the world which becomes natural
What did the Frankfurt school say?
Advertising in the media makes people feel they need the goods produced in a capitalist economy which is known as false needs
What do pluralists think about the media?
It reflects the values and beliefs of society which is made up of different parts
What do postmodernist think?
Consumption is important. The cultural products and media that you can but and consume form your identity
What do postmodernist pluralist think 💭
People can chose to consume and of the opinions that they think people want to read and buy
What do pluralists think about the audience
Their are always alternative views so people can chose a different media source if they don’t like what they are reading
Owners want to stay in business so stick to stories that won’t offend readers
