Media and Information Literacy

Question 1

refers to people or groups of people imparting or exchanging messages through speaking, writing, gestures, or even using other symbolic forms by utilizing a variety of channels for sending and receiving. This plays an essential role in our daily lives.

Answer 1

COMMUNICATION

Question 2

a collection of symbols that appear purposefully organized that are meaningful to those sending or receiving them.

Answer 2

MESSAGES

Question 3

TYPES OF COMMUNICATION (Turow, 2009)

Answer 3

• Interpersonal Communication
• Mediated Interpersonal Communication
• Organizational Communication
• Public Communication
• Small Group Communication

Question 4

a form of communication that involves two to three individuals interacting through the use of their voices and bodies (Turow, 2009).

Answer 4

INTERPERSONAL COMMUNICATION

Question 5

a form of communication where technology stands in between the parties communicating and becomes the channel by which the message is sent or received (Turow, 2009).

Answer 5

MEDIATED INTERPERSONAL COMMUNICATION

Question 6

where people communicate in a working environment (Turow, 2009).

Answer 6

ORGANIZATIONAL COMMUNICATION

Question 7

communication involves one person communicating to a large number of people (Turow, 2009).

Answer 7

PUBLIC COMMUNICATION

Question 8

a form of communication that involves discourse between three or more persons (Turow, 2009).

Answer 8

SMALL GROUP COMMUNICATION

Question 9

ELEMENTS OF COMMUNICATION (Turow, 2009)

Answer 9

• Source
• Encoding
• Transmitting
• Channels
• Decoding
• Receiver
• Feedback
• Noise/ Interference

Question 10

shows the development or changes of media over time.

Answer 10

EVOLUTION OF MEDIA

Question 11

THE FOUR ERAS OF MEDIA

Answer 11

• Pre-industrial/Prehistoric Period
• Industrial Period
• Electronic Period
• New/Digital/Information Period

Question 12

In this period, fire was discovered. In addition, paper was developed from plants and weapons from stones, copper and iron are forged. Communication was very limited and localized.

Answer 12

PRE-HISTORIC/PRE-INDUSTRIAL PERIOD

Question 13

PRE-HISTORIC/PRE-INDUSTRIAL PERIOD MEDIAS

Answer 13

• Cave Paintings/Parietal Art
• Clay Tablets/Cuneiform (Mesopotamia)
• Papyrus (Egypt)
• Woodblock Painting
• Mayan Codex
• Dibao (Chinese Newspaper) - one of the earliest and oldest newspaper in the world.
• Invention of Printing Press

Question 14

illustrations by abolishing part of rock surface by incising or carving as a form of rock art.

Answer 14

PETROGLYPHS

Question 15

patterns and systems that are wedge-shaped.

Answer 15

CLAY TABLETS / CUNEIFORM (MESOPOTAMIA)

Question 16

movement and art fundamental in temple rituals to offer to gods.

Answer 16

DANCE

Question 17

decorate and make modifications to the human body, whether it is temporary or permanent. Momentous part of social, spiritual and personal expression.

Answer 17

BODY ART

Question 18

Proto-Canaanite alphabet, containing 22 letter all consonants.

Answer 18

PHOENICIAN ALPHABET

Question 19

derived from Phoenician alphabet with vowels and consonants.

Answer 19

GREEK ALPHABET

Question 20

Tattoos, Neck Rings of Malaysian Tribeswoman, Crocodile skin, Egyptian eyeliner, and other cosmetics.

Answer 20

BODY ART EXAMPLES

Question 21

derived from Cyperus papyrus plant.

Answer 21

PAPYRUS

Question 22

inventor of printing press

Answer 22

JOHANNES GUTENBERG

Question 23

where the message comes from. It can be a person or an
organization

Answer 23

SOURCE

Question 24

➢ the process by which a message is translated so it can be
transmitted and communicated to another party.
➢ It is how you compose your sentence as you communicate in your
brain.

Answer 24

ENCODING

Question 25

➢ The actual act of sending the message ➢ It can either be through the person’s vocal cords and facial muscles complemented with hand gestures, if we mean the act of speaking. It could also be the posting of an administrative letter on the bulletin board so everybody can see

Answer 25

TRANSMITTING

Question 26

➢ Technologies that enable the act of sending or transmitting ➢ It could be the telephone, the internet for voice operated applications, the radio and television, or the print media to communicate more complex messages.

Answer 26

CHANNELS

Question 27

➢ It is the reverse of encoding ➢ Process by which the receiver translates the source’s thoughts and ideas so they can have meaning. ➢ The process can be purely physiological, as when the brain, through its own processes, interprets the measures.

Answer 27

DECODING

Question 28

The person who gets/receives the message that was transmitted through the channels.

Answer 28

RECEIVER

Question 29

➢ It is the response generated by the message that was sent to the receiver. ➢ It can either be immediate or delayed.

Answer 29

FEEDBACK

Question 30

➢ Something that interferes in the transmittal process. ➢ May be treated both literally and figuratively ➢ A mechanical sound that is perhaps more resonant than the message drowning it. ➢ It can also mean other messages with conflicting tones drowning the original message.

Answer 30

NOISE/INTERFERENCE

Question 31

are painted drawings on cave walls or ceilings, from sharp objects or extracts of a plant or blood of animals being hunted.

Answer 31

CAVE PAINTINGS / PARIETAL ART