Media Ecology: The Impact of New Media on Society Flashcards
(92 cards)
1
Q
What is the statement regarding new media and traditional media?
A
New media will eventually replace traditional media.
2
Q
What are two forms of media mentioned that illustrate the replacement of traditional media?
A
Streaming and social media.
3
Q
What phenomenon describes the need for constant stimulation in media consumption?
A
Shorter attention spans.
4
Q
What is the term that refers to the idea that we have become obsessed with images?
A
Image-obsessed culture.
5
Q
What theory explains the availability of niche content in media?
A
Long tail theory.
6
Q
How has COVID affected cinema release windows?
A
The cinema release window has shortened.
7
Q
What is the convergence of mass and personal communication technology?
A
It allows private communication and public communication on the same platform.
8
Q
What is a key example of technology that illustrates the convergence of communication?
A
Social Media, such as Twitter.
9
Q
What challenge does the convergence of communication technology create for users?
A
It blurs the distinction between public and private communication.
10
Q
What do users often curate on their public social media accounts?
A
Their public persona.
11
Q
What is the purpose of maintaining a public main account on social media?
A
To reach a wide number of audiences and maintain a public persona.
12
Q
How do private accounts differ from public accounts in terms of audience moderation?
A
Private accounts have moderate to strong audience moderation, while public accounts have weak audience moderation.
13
Q
What do users typically do with content on their public accounts?
A
They curate and edit their content before posting.
14
Q
What is the nature of posting on a private second account?
A
Users tend to post freely, with no filter and impulse-driven content.
15
Q
What do respondents fear when posting on their main public accounts?
A
Fear of judgment and insecurities.
16
Q
What allows for the separation of public and private personae in new media?
A
The nature of the internet, which allows free sharing of information.
17
Q
How does the internet differ from traditional media in terms of audience participation?
A
The internet allows all audiences to be media text producers and distributors.
18
Q
What is the implication of the phrase ‘medium is the message’?
A
The form of media influences how the message is perceived.
19
Q
What does ‘amusing ourselves to death’ refer to in media ecology?
A
The concern that entertainment-focused media can detract from meaningful engagement.
20
Q
What does the term ‘simulacra’ refer to in media studies?
A
The representation of things that no longer have an original or real counterpart.
21
Q
What is ‘citizen journalism’ as mentioned in the notes?
A
The act of ordinary people reporting news and information, often through social media.
22
Q
What is the significance of ‘Plato’s Cave’ in the context of media?
A
It illustrates how perceptions of reality can be distorted by media representations.
23
Q
What does the term ‘public personae’ mean in the context of social media?
A
The curated identity that individuals present to the public on social media.
24
Q
What is the role of analytics in maintaining a public persona?
A
Users want to see engagement metrics to understand their reach and impact.
25
What is the nature of new media regarding information access?
New media allows for openness and accessibility, enabling individuals to access information freely, including private information.
26
How does the internet affect the distinction between private and public communication?
The internet erases the barrier between producers/distributors and audiences, making it difficult to distinguish between private and public communication.
27
What roles do producers and audiences play in traditional media?
In traditional media, producers/distributors and audiences have separate roles; only media institutions can produce/distribute media texts, while audiences can only consume them.
28
What are the technological barriers associated with traditional print media?
Traditional print media requires expensive printing press machines, special skills to operate, and is accessible only to those with sufficient capital and resources.
29
What is the role of the printing press in traditional media?
The printing press is used by media institutions to produce print media texts, while regular people can only access the final media products, such as newspapers.
30
What are the technological barriers associated with traditional broadcast media?
Traditional broadcast media requires expensive recording and broadcasting equipment, strict regulation by authorities, special skills to operate, and compliance with regulations.
31
What equipment is necessary for producing broadcast media?
Producing broadcast media requires specialized equipment such as frequency emitters, receivers, and radio signal towers.
32
How does the accessibility of media technology differ between traditional and new media?
Traditional media has significant technological and accessibility barriers, while new media allows for broader access and participation from individuals.
33
What impact does the nature of new media have on information sharing?
The nature of new media encourages individuals to share information more freely, leading to concerns about privacy and control over personal information.
34
What is the significance of the technological nature of media in information sharing?
Different media technologies have distinct characteristics that affect how information is shared and collected.
35
How did traditional media institutions maintain control over media production?
Traditional media institutions maintained control through expensive technology, regulatory requirements, and the need for specialized skills.
36
What is the consequence of the internet being perceived as public property?
The perception that everything on the internet is public property leads to individuals wanting to regain control over how their shared information is accessed.
37
What skills are required to operate traditional media technologies?
Operating traditional media technologies requires specialized skills, which creates a barrier for laypeople to produce media.
38
What was the investment required for media institutions to produce traditional media?
Media institutions needed to invest in expensive technology and resources to mass-produce and distribute media texts for profit.
39
How does the internet change the roles of media producers and consumers?
The internet blurs the lines between media producers and consumers, allowing individuals to become both creators and audiences.
40
What is the relationship between media technology and accessibility?
Media technology determines accessibility; traditional media has barriers that limit access, while new media promotes greater accessibility.
41
What are the implications of the technological barriers in traditional media for information dissemination?
Technological barriers in traditional media limit who can produce and disseminate information, creating a one-way flow from producers to consumers.
42
How does the nature of new media challenge traditional media structures?
New media challenges traditional media structures by allowing more individuals to participate in content creation and distribution.
43
What is the role of regulation in traditional broadcast media?
Regulation in traditional broadcast media requires producers to comply with laws and obtain permits, further restricting access to media production.
44
What does the term 'media ecology' refer to in the context of information sharing?
Media ecology refers to the study of how different media technologies influence the sharing and collection of information.
45
Why is it important to understand the technological nature of media?
Understanding the technological nature of media helps to comprehend how it shapes communication, information sharing, and audience engagement.
46
What challenges do individuals face in sharing information in traditional media?
Individuals face challenges such as lack of access to production technology and the need for specialized skills in traditional media.
47
What media technologies do regular people have access to in traditional media?
Regular people can access radio and television.
48
What media technologies are available to media institutions in traditional media?
Recording and signal broadcasting equipment.
49
What creates the distinction between producers/distributors and audiences in traditional media?
The different media technologies utilized by each group, with producers/distributors using technologies to produce/distribute media texts and audiences using technologies to consume them.
50
Why were media institutions careful with their media texts in traditional media?
Due to the high costs of equipment and operations, they needed to select media texts that would sell or be deemed important.
51
What role does media regulation play in traditional media?
Media institutions must moderate content to comply with regulations and ethics codes, including fact-checking to minimize misinformation and reduce biases.
52
What are the characteristics of new media technologies compared to traditional media technologies?
New media technologies have higher technical capabilities and allow for different ways of sharing and collecting information.
53
What does 'new media' refer to?
Digital media or the internet, including social media and online media channels.
54
How have the roles of producers/distributors and audiences changed in new media?
They are no longer separate; both can produce, distribute, and consume media texts.
55
What is meant by 'technological convergence' in the context of new media?
It refers to the merging of technologies for production and consumption, allowing the same technology to be used for both functions.
56
What are some characteristics of new media technologies?
They are relatively cheap, easy to operate, widely available, not heavily regulated, and can be acquired by anyone.
57
How does new media affect the exclusivity of media production and distribution?
New media removes the exclusivity from media institutions, allowing anyone to produce and distribute media.
58
What challenges does role convergence in new media present?
It makes it harder to distinguish between producers/distributors and audiences, as audiences can also create and share media.
59
What impact does technological advancement have on information sharing in new media?
It enhances the ways people share and collect information due to distinct capabilities of new media technologies.
60
Why is the accessibility of new media significant?
It democratizes media production and distribution, making it available to a broader audience.
61
What are some examples of new media technologies?
Laptops, desktops, and smartphones that connect to the internet.
62
How does the nature of new media technologies differ from traditional media technologies?
New media technologies are designed for mass consumption and production, unlike traditional media which were exclusive to institutions.
63
What is the implication of audiences being able to produce media texts in new media?
It blurs the lines between traditional roles of media producers and consumers.
64
What is the significance of the convergence of technologies in new media?
It allows for simultaneous production, distribution, and consumption of media texts.
65
What does the term 'media ecology' refer to in the context of traditional media?
The interaction of various media technologies and their impact on information sharing and collection.
66
How does the cost of new media technologies affect access?
Their relatively low cost makes them accessible to a wider audience.
67
What role does regulation play in the operation of new media technologies?
New media technologies are not heavily regulated by authorities, allowing for greater freedom in their use.
68
What is the effect of having no special skillsets required to operate new media technologies?
It increases accessibility and encourages more individuals to engage in media production.
69
How does the availability of new media technologies influence information dissemination?
It allows for rapid and widespread sharing of information across diverse audiences.
70
What power do regular people have in the context of new media compared to traditional media institutions?
Regular people can spread information to the masses with the same production and distribution power as media institutions.
71
What accountability differences exist between regular people and media institutions in new media?
Regular people are not held accountable in the same way as media institutions; they are not bound by media regulation and ethics codes.
72
What is a significant issue related to anonymity in new media?
Anonymity allows individuals to hide their identity, enabling them to post information without facing consequences.
73
How does the speed of information flow in new media contribute to misinformation?
The quick flow of information leads to less fact-checking before publishing, making new media more prone to misinformation and hoaxes.
74
Why might people view information on new media as less credible than traditional media?
The lack of accountability and the ease of spreading unverified information contribute to the perception of lower credibility.
75
What barriers did traditional media create between producers and audiences?
Traditional media technologies created barriers that affected how individuals and society operated in terms of information sharing.
76
What are the three positions one can take regarding net neutrality?
Proposition, middle-ground, or opposition.
77
What is one argument against net neutrality?
Without net neutrality, there could be more network innovations and a greater evolution of internet services.
78
What are some benefits of net neutrality for smaller businesses?
Net neutrality allows smaller businesses a better chance to compete with larger companies like Google or Netflix.
79
What is a drawback of net neutrality mentioned in the notes?
There is potential inequality between users regarding bandwidth usage, where users pay the same but receive different service levels.
80
What is a concern regarding government control with net neutrality?
Net neutrality could lead to increased government control over internet content.
81
What is a potential issue if net neutrality is not enforced?
ISPs could gain control and charge more, creating an unfair playing field.
82
What impact has globalization had on media as an industry?
Globalization has significantly impacted audiences and institutions, making media a global industry.
83
What is the relationship between media evolution and societal change?
Evolving media leads to changes in society through the collection and sharing of information.
84
What does the statement 'New media will eventually replace traditional media' suggest?
It implies a belief in the supremacy of new media over traditional forms, which can be debated.
85
How do audiences interact with media in the context of developing technologies?
Audiences have become reliant on software and hardware to consume media, impacting narrative representation.
86
What is the role of media language in the context of new technologies?
Media language is evolving as a result of new and emerging technologies, affecting communication.
87
How might the absence of net neutrality affect media production and distribution?
It could create an unfair playing field in media production and distribution.
88
What is a key question regarding individual rights in the context of media?
How far do individuals have a right to privacy compared to the public's right to know?
89
What are some possible negative influences of new technologies on media texts?
New technologies may negatively influence how narratives and ideologies are represented.
90
What is the significance of the 'big tech companies' mentioned in the notes?
They represent a shrinking number of dominant players in the media landscape, impacting competition.
91
How does anonymity in new media affect the spread of false information?
Anonymity can make individuals more comfortable spreading false information without accountability.
92
What is a potential consequence of the quick flow of information in new media?
It can lead to the rapid dissemination of unverified or false information.
