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media > media end of year exam > Flashcards

media end of year exam Flashcards

1
Q

brand loyalty

A

positive feelings towards a band and dedication to purchase the same product or service repeadeatly how now and in the future from the same brand

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2
Q

primary audience

A

the audience that the producers are trying to target

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3
Q

secondary audience

A

the audience that goes to see the film but were not targated specifically

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4
Q

Production

A

The process of organising, financing and making the film

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5
Q

Distribtuion

A

The process of marketing or getting a film to the audience

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6
Q

Circulation/exhibiton

A

Where and how texts are shown and avaliable to the audience

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7
Q

Media Ownership

A

When a media company buys or owns another media company

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8
Q

Synergy

A

When seperate compunds work together to make/sell a product or share the profit

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9
Q

Institution

A

The company responsible for the production of a media text

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10
Q

Tent pole film

A

A big film that is expected to make a lot of money for the company

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11
Q

Box office

A

Used to express how many tickets have been sold

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12
Q

Vertical integration

A

Being in control of all stages of the film making process

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13
Q

Horizontal integration

A

Being in control of companies of the other media areas

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14
Q

Conglomerate

A

A company that owns numerous companies included in mass media enterprises

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15
Q

Intertextuality

A

When the convetias of one genre are allowed in another or a specific reference is made in a media text

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16
Q

Grafications theory

A

survillance/education, personal identity, entertaiment, social interaction

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17
Q

Franchise

A

A collection of related/linked media products produced from a single original source

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18
Q

Diversification

A

When a company branches out + owns different medis platforms

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19
Q

Film industry release pattern

A

Production–>Distribtuion–<Circulation/Exhibition

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20
Q

Marketing examples

A

Merchandise, Trailers, Live installation, Website, Interview, App, Posters

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21
Q

Props Charachter theory

A

Determined that most narratives there are a set of main characterroles

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22
Q

Props charcter theory, what charcaters?

A

The Hero, The Villian, The Donor, The Helper, The Princess, The False Hero, The Dispatcher

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23
Q

The Hero

A

Stereootypical male

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24
Q

The villian

A

Evil, opposite of the hero

25
Q

The Donor

A

Prepears the hero, gives an important object

26
Q

The Helper

A

Assists the hero on the quest

27
Q

The princess

A

Stereoypical female

28
Q

The false hero

A

Pretends to be good at the begining

29
Q

The dispatcher

A

Sends hero to the mission

30
Q

Binary opposites

A

A pair of related terms that are opposites in meaning, eg: black and white

31
Q

Action codes

A

The sequences of events in which actions happen which create the next action, eg: person picks up gun so he may shoot

32
Q

Engima codes

A

Elements of the story that are a mystery to the audience

33
Q

Parody

A

Takes the existing concept and exaggerates it for comemdic effect

34
Q

Pastiche

A

Work that imitates the style of another as a dorm of celebration or tribute to the original

35
Q

Media language codes

A

Symbolic codes, Writte codes, Technical codes

36
Q

Edit

A

Prepearing the film by deleting, arranging, etc.

37
Q

Timeline

A

Where shots are arranged in software using media transitions, eg. cut

38
Q

Type of transitions

A

Cut, dissolve, wipe, fade,jump cut, cross cutting

39
Q

The Lego movie ranking

A

U = Universal

40
Q

Lego movie budget

A

60 million

41
Q

Where was the lego company estabilished

A

Denmark 1932, started as a brick building company for kids

42
Q

What happaned at Lego movie ITV ad break

A

Lego movie themed up with: Premier Inn, British heart foundation, Confused.com, BT to make adverts out of Lego

43
Q

When was the ad break shown

A

One offf on saturday highlight during the prime time viewing

44
Q

Lego ad break representations, british heart foundation

A

Masculine, though male stereotype–>comical paradoy of overused male stereotype

45
Q

Lego ad break representations, confused.com

A

Teenagers sitting on their cars–>gang stereotype
Talking in slang–>comical paraody of overused teenage stereotype

46
Q

Lego ad break representations, BT Broad band

A

Dominant gender roles in releationships
Stereotypes of gender are reinforced for comic effect–> Male in control, Female+ emotional

47
Q

Lego ad break representations, Premier Inn

A

Multi cultural London life
London is shown to be a place of opportunity= crowded, busy, diverse

48
Q

When was cuffs aired

A

8pm Wendesday on BBC 1 so it was before the watershed

49
Q

PSB

A

Public service broadcaster eg: bbc 1

50
Q

Mediation

A

Mediation refers to how a representation is put together and what message it gives the audience.​

51
Q

Mediation process

A

reality–>mediation–>representation of an event

52
Q

Stereotype

A

A popular belief about individuals or groups of people based on generalisations and prior assumptions.​

53
Q

Countertype

A

A representation that highlights the positive features of a person or group.​

54
Q

Archetype

A

A universal type of character that has been repeatedly used in media texts. E.g Damsel in distress.​

55
Q

Cuffs genre

A

Social realist crime drama

56
Q

When is cuffs set?

A

2015

57
Q

Contexts for cuffs

A

Brighton is the gay capital of Britian, Betwee 2014-2015 the UK rised in hate crimes, drug misuse went up in 2015, in 2015 the highest shoplifting and theft was reported in brighton, rise of isis, same sex marrige legalized in 2014, 2014 emmawatsons he for she speech, highest recorded immigrtion from europe in 2014

58
Q

Todrov’s theory of narratology

A

Equilibium—> distruption of equilibnium–>recognition of distrubtion–>an attempt to repair the damage–>New equilibium

59
Q

Key context for avengers

A

Cold war, James bond films, male gaze, britishness

media (6 decks)

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