media, globalisation and popular culture

Question 1

how has globalisation transformed media consumption?

Answer 1

global interconnectedness driven by global media corporations and technologies - McLuhan: “global village”
- Flew: global media has accelerated cultural flows
- Tomlinson: cultural hybridity, nopt homogenisation
AO3: encourages diversity but risks cultural imperialism

Question 2

what is popular culture and how is it shaped by the media?

Answer 2

mass-produced entertainment enjoyed by the majority
- Strinati: popular culture is shaped by media and consumerism
- Adorno & Horkheimer: culture industry pacifies audiences and enforces conformity
AO3: postmodernists celebrate remix culture, marxists argue it reinforces capitalist ideology