Media, Globalisation + Popular culture

Question 1

Debate

Answer 1

-Societies once distant, seperate, independent
-Globalisation means geographical boundries broken
-Positive vs cultual imperialist view

Question 2

Steger

G,EPC

Answer 2

Globalisation
-Set of social processes that transform present social condition into one of globality
-global economic, political, cultural and environmental interconnection make borders irrelevant
-political- new technologies accessed by taditional societies, spread western democracy, religion
-Economic- 24/7 economy, MNCs + tech allows for geographical mobility, intergration
-Twitter

2005

Question 3

Culture

Answer 3

High culture- what elite of particular society regard as highest intellectual achievements, vital to cultural health of a society
Folk culture- traditions or rituals passed down
Popular culture- mass media enjoyed by the majority, forms identity
Globalisation of popular culture- shared/ homogenised global culture, loss of diversity

Question 4

Strinati

PopC, blurred

Answer 4

Effects og globalisation on popular culture
-Blurred (high and popular) through assimilation
-Opera and sports events/ reality TV
-Increased consumption, choice, opportunity
-media saturation produces media literate audiences due to diversity of choice, producing participatory culture

1995

Question 5

Jenkins

PC

Answer 5

Participatrory Culture
-involvement of users, audiences, consumers
-culture content
-globslisation enhanced by rapid spread of social media
-audinces activly shape content

2008

Question 6

Thompson

LC

Answer 6

Effect on local cultures
-Globalisation so intensive and extensive
-Consumers are now citizens of both world and locality
-Local culture not swallowed up rather hybridised (bollywood)

1995

Question 7

Marcuse

CI, CF + FN + CC

Answer 7

Cultural imperialist perspective
-Encourages conformity and lack of critical thinking
-Commodity fetishm (special powers)
-False needs (lifestyle)
-Conspicuous consumption (status)

1964

Question 8

Flew

USA

Answer 8

Americanisation
-Cultural imperialism, america imposing media products and popular culture on less powerful nations
-Universal way of life (Mcdonalds, coke)
-Increased ownership concentration
-MNCs, newspapers, flim producers hold monopolist control

2007