Media Industry Theorists

Question 1

David Hasmondhalgh - Cultural Industries

Answer 1

• companies will reduce risks made to maximise profits

Question 2

Livingstone and Lunt - Regulation Theory

Answer 2

• Believes that regulating media is highly difficult
• one reason is that what is deemed innapropraite or can be ‘traumatising’ to kids is subjective ie. curse words or sexual references
• plus technology has made regulation very hard because downloading and streaming has made it accessible for young ppl to watch these films

Question 3

Clay Shirky - End of Audience

Answer 3

• there is no such thing as a passive audience anymore because we are now a more active audience due to the evolution of technology
• passive audience - mindlessly sees media without thinking or talking about the media product

Question 4

Henry Jenkins - Fandom Theory