Media Key Terms

Question 1

Cross-platform marketing

Answer 1

A text which is distributed and exhibited across a range of media platforms. Film, television and radio for example

Question 2

Demographic category

Answer 2

A group of which consumers are placed in according to their age, income, sex and profession. These categories are from A to E with A and B being the wealthiest and most influential.

Question 3

Gate keepers

Answer 3

The people responsible for deciding the most appropriate stories to appear in newspapers

Question 4

Iconography

Answer 4

Props, objects, costumes and background which are associated with the particular genre.

Question 5

Media language

Answer 5

The specific parts of a media product that communicate meaning to audiences: technical codes, visual codes, audio codes

Question 6

Splash

Answer 6

The story on the front of the newspaper which is given the most prominence

Question 7

Uses and Gratification theory

Answer 7

Active audiences seek out and use different media texts in order to satisfy a need and different pleasures

Question 8

Aspirational

Answer 8

A text that encourages audiences to want more money, up-market consumer products and higher social position

Question 9

Brand Identity

Answer 9

The associations a person makes with the brand reinforced by their advertising campaigns and placements.

Question 10

Cultural Capital

Answer 10

The media tastes and preferences of the audience, traditionally linked to social class and background