Media language

Question 1

slogan

Answer 1

short phrase in advertising to generate publicity

Question 2

iconography

Answer 2

use of image and symbols to ideas associated with a certain genre/ideology

Question 3

positioning

Answer 3

the arrangement of a product or person in the shot for meaning

Question 4

ideology

Answer 4

a system of cultural, political, economic ideas held by a group.

Question 5

intertextuality

Answer 5

reference to other media products with one media product

Question 6

linear narrative

Answer 6

story following from beginning, middle and end

Question 7

non-linear narrative

Answer 7

a disjointed, fragmented narrative

Question 8

5 codes created by roland barthes

Answer 8

• the enigma
• semantic
• symbolic
• proairetic
• cultural

Question 9

the enigma code

Answer 9

• any element of the narrative that is not fully explained and is a mystery to the audience, keeping them puzzled.

Question 10

semantic code

Answer 10

connotations or suggestions that give additional meaning over the basic detonative meaning

Question 11

symbolic code

Answer 11

similar to semantic code but acts on a deeper wider level.

Question 12

proairetic code

Answer 12

builds tension by sequencing action which leads to other action directly.

Question 13

claude levi strauss

Answer 13

argued that meaning in narratives is based on binary oppositions e.g. hero vs villain

Question 14

todorovs narrative theory

Answer 14

1. equilibrium
2. disruption of equilibrium
3. new equilibrium

Question 15

vladimir propp

Answer 15

stated there were 31 functions of a character that have recurring functions that were performed by one of 8 main character types.

Question 16

character types

Answer 16

hero - main protagonist
villain - central antagonist
the dispatcher - person that sends hero on mission
donor - person who gives hero a useful to device to help on their mission
the princess/prince - damsel in distress who is usually saved by hero
the helper - person who aids the hero on their quest
the false hero - character who tries to steal the limelight from the hero
the father - mentor figure who guides the hero