Media Language Flashcards
(14 cards)
What is Roland Barthes known for in media theory?
Semiotics – the study of signs in media texts.
What do denotation and connotation mean in Barthes’ theory?
Denotation = literal meaning; Connotation = associated or suggested meaning.
What is polysemy according to Barthes?
The idea that texts have multiple possible meanings.
What is Claude Levi-Strauss’ key theory?
Binary Oppositions – narratives are driven by opposing ideas
How do binary oppositions help construct meaning?
Meaning is created by differences between opposing concepts.
What does Jean Baudrillard say about media and reality?
Media blurs the line between reality and simulation.
What is hyperreality in Baudrillard’s theory?
When media feels more real than actual reality.
What are simulacra in Baudrillard’s theory?
Copies or representations that no longer refer to an original reality.
What is Steve Neale’s main theory on genre?
Genre works through repetition and difference.
Why do audiences enjoy genre, according to Neale?
They like familiar conventions but also expect variation.
What shapes the evolution of genres, according to Neale?
Economic, institutional, and audience influences.
What does genre hybridity mean?
Mixing genres to attract a wider audience.
What structure does Todorov propose for narratives?
Five-part narrative structure: Equilibrium → Disruption → Recognition → Repair → New Equilibrium.
Why is Todorov’s narrative theory useful for audiences?
It helps them understand and follow the story easily.
