Media language

Question 1

4Cs Young and Rubicam

Answer 1

The cross culture consumers characters

Question 2

Aspires

Answer 2

A category or type in young and Rubicam’s 4Cs, meaning people who tend to be materialistic and interested in superficial appearance, fashion and status.

Question 3

Audience

Answer 3

The people who watch a game show

Question 4

Budget

Answer 4

How much money there is to spend on making and promoting the game show

Question 5

Catchphrase

Answer 5

A phrase that the host repeats a lot, usually funny

Question 6

CGI

Answer 6

Computer-generated images

Question 7

Colour codes

Answer 7

The colours used and what they signify

Question 8

Colour palette

Answer 8

The range of colours used in a scene or in a whole game show

Question 9

Conventions

Answer 9

The typical elements or ingredients of a genre

Question 10

Connotations

Answer 10

The associated meanings

Question 11

Contestant

Answer 11

The people who play the game

Question 12

Convergence

Answer 12

Where different media platforms are all available on one device

Question 13

Counter types

Answer 13

Representations that are designed to go against what is traditional or expected

Question 14

Cross- promotion

Answer 14

Where one company advertises another company’s product

Question 15

CU

Answer 15

close up (camera shot)

Question 16

Demographics

Answer 16

A way of driving up audience into different groups

Question 17

Denotation

Answer 17

What you actually see in the screen

Question 18

Edit

Answer 18

The transition between two scenes

Question 19

ELS

Answer 19

Extrem long shot

Question 20

ES

Answer 20

Established shot

Question 21

ECU

Answer 21

Extram close up

Question 22

Explores

Answer 22

A category or type in young Rubicam 4cs

Question 23

Format

Answer 23

The plan and outline of the game show

Question 24

Four needs (uses and grapication thoeort)

Answer 24

An audience theory by BLUMLER AND KATZ

Question 25

Gameplay

Answer 25

How the game is played

Question 26

Genre

Answer 26

The type of game show

Question 27

Host

Answer 27

The main person in the game show

Question 28

Hybrid genre

Answer 28

A mix of two or more genres

Question 29

Institution

Answer 29

An organisation involved in the production

Question 30

Interstitial shot

Answer 30

The in between shot

Question 31

LS

Answer 31

Long shot

Question 32

Mainstream

Answer 32

A category or type in young Rubicam

Question 33

MCU

Answer 33

Medium close up

Question 34

Media language

Answer 34

The way media content is conveyed to the audience

Question 35

MS

Answer 35

Medium shot

Question 36

Niche audience/ niche market

Answer 36

A game show that appeals only to a special group

Question 37

Panellists

Answer 37

Regular contestants

Question 38

Pitch

Answer 38

A short description of a game show which also sells the ideas

Question 39

Platform

Answer 39

The main ways of accessing the media

Question 40

Primary audience

Answer 40

The target audience

Question 41

Props

Answer 41

The items used in the game show

Question 42

Psychographic

Answer 42

An audience theory in which people's attitudes and approach to life are used to segment

Question 43

Reformers

Answer 43

A category or type in young and Rubicam 4cs

Question 44

Resigned

Answer 44

A category or type of young Rubicam 4cs

Question 45

Representation

Answer 45

How something is presented

Question 46

Running order

Answer 46

The order of the events in the game show

Question 47

Second audience

Answer 47

Another group of people whom might watch the show

Question 48

Segmented

Answer 48

How the audience is divided into chunks

Question 49

Sound track

Answer 49

Can include the theme tune, sound effects, dialogue

Question 50

Stereotypes

Answer 50

How people see people and think how they or the country they come form and thinking about the general things that come drone that country

Question 51

Storyboard

Answer 51

Set of pictures and techical information that the products can work