Media Language Theories Flashcards
(4 cards)
1
Q
Roland Barth semiotics
A
Enigma - mystery
Action - hits action will happen
Symbolic - good vs evil
Cultural code - shared values/ norms eg religious symbols
Semantic - additional meaning
2
Q
Steve neale genre theory
A
Genre dominated by repetition but are also marked by different variation and change, genres changed develop and vary, as they borrow from and overlap with one another
Genres exist within social economics
3
Q
Claude Levi’s-Strauss structuralism
A
Binary opposite - text can be understood through an examination of their underlying structure,
4
Q
Tzvetan todorov - narrative theory
A
All natives share a basic structure that involves movement from state of equilibrium to another,
