Media - Prosocial Behaviour

Question 1

Research support for media influence on prosocial behaviour

Answer 1

Meta-analysis of 39 studies
Four main types of prosocial behaviour: positive interactions, altruism, self-control, anti-stereotyping
More positive effects were discovered for girls
Earlier research also suggests females are more responsive to prosocial messages

Role of sitcoms

Question 2

What is prosocial behaviour?

Answer 2

Social behaviour that benefits that benefits other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering