Media Studies Key Words

Question 1

Advertising Agencies

Answer 1

Most makers of products do not make the adverts for the products themselves. They will use an advertising agency whose job it is to research the target audience and then create a campaign to sell the product.

Question 2

Anchorage

Answer 2

The words that go with the image. They give the image meaning.

Question 3

Annotate

Answer 3

This means labelling your design to show that you understand the main codes and conventions. This is also your chance to quickly show that you can use the correct media terms

Question 4

Aspirational

Answer 4

This type of advertising makes the audience want to buy the product even though what it is selling, for example natural beauty and sporting achievement, may be out of their reach

Question 5

Audio codes

Answer 5

The different sounds contained within the media text and the connotations attached to the sound used

Question 6

Audio-visual media text

Answer 6

One that uses images and/or sound