Media Techniques Flashcards
(24 cards)
What is Family Fun
Displays a ideal family having fun, makes parents in a family want to buy the product/experience to have the same experience
What is Patriotism
Uses a product/service to promote a country
Nostalgia
Makes you see something familiar from happy times/your childhood
Whats Repetion
Repeating brand/key words in a ad
Bandwagon
Makes people want to join in the trend (Peer pressure)
Starpower
Celebrity sells/promotes something
Facts and Figure
Numbers in favour of/used tp enhance credibility
Putdown
Putting down another brand to make theirs seem better
Heartstrings
Provokes strong emotions that sticks w/ you
Focal Point
Main intrest area
Promotional
Giving free samples
Weasel Words
Doesnt say something, but also doesnt deney something
Excitement
shows excitement of a product, makes you want to have the same experience
Scale
Makes product seem bigger than what it actually is
Expert opinion
Gets experts to recomond (9 in 10 dentists)
Cartoon Characters
Makes kids, adults easily identify product
What are at LEAST 3 purpose media is created.
-Sell Something
-Make Money
-Entertain
-Persuade people to buy
-Spread Awareness
-Provide Information
What is a TARGET MARKET
A group of individuals who have been identified as the most likely potential customer for a product due to their shared characteristics.
What characteristics can deffine a TARGET MARKET
Age, Income, Lifestyle, Geographic Location
WHAT DOES A. I. D. A stand for and what does it do
A-ATTENTION
I-INTREST
D-DESIRE
A-ACTION
When you describe ad you look for AIDA
What do you look to when describing ads
AIDA
what is aida used to
DESCRIBE AN AD!
whats aspiration appeal
Make a person aspire towards it
Whats snob appeal
Makes person feel like they are better if they have it.
