Media Technology

Question 1

Usually two people face-face

Answer 1

Interpersonal Communication

Question 2

Media people who influence messages en route

Answer 2

Gatekeeper

Question 3

Non-media people who influence messages

Answer 3

Regulator

Question 4

Devised the narrative communication model

Answer 4

Harold Lasswell

Question 5

Created hypertext markup language and World Wide Web

Answer 5

Tim Berners-Lee

Question 6

Silicon chips that respond to positive or negative electrical charges

Answer 6

Semiconductors

Question 7

The merging of virtually all forms of mass communication–print, television, radio, the Internet, as well as interactive technologies–via various digital media platforms

Answer 7

Media Convergence

Question 8

Thin, flexible fibers of glass capable of transmitting light signals

Answer 8

Fiber-optic

Question 9

A conventional telecommunications connection by cable laid across land, typically buried or on poles

Answer 9

Landline

Question 10

A ground station that beams a signal to an orbiting communication satellite

Answer 10

Uplink

Question 11

A ground station that receives a relayed signal from a communication satellite

Answer 11

Downlink

Question 12

First communication satellite

Answer 12

Telstar

Question 13

An inventor of television

Answer 13

Philo Farnsworth

Question 14

Inventor of photograph

Answer 14

Thomas Edison

Question 15

First sound recording and playback machine

Answer 15

Phonograph

Question 16

Inventor of telegraph in 1844

Answer 16

Samuel Morse

Question 17

Use of machinery, notably steam-powered, that facilitated mass production beginning in the late 1700s and through the 1800s

Answer 17

Industrial Revolution

Question 18

A metallurgist who invented movable metal type in the mid-1440s

Answer 18

Johannes Gutenberg

Question 19

Innovation metal alphabet that made the printing press an agent for mass communication

Answer 19

Movable Metal Type

Question 20

Defining characteristics of Mass Communication

Answer 20

• The reliance on technology
• The massiveness of the audience
• Distance
• Feedback

Question 21

First electronic media

Answer 21

Telegraph

Question 22

Civil war technology for mass communication

Answer 22

Photography - which allowed the production of photographs on printing presses

Question 23

Control of communication

Answer 23

Facebook, Google, Youtube, and Twitter

Question 24

The process for mass reproducing text and images using a master form or template.

Answer 24

Print Technology