Media Terms Flashcards
(18 cards)
the words beneath a photograph that explain the subject and give background information; help to shape the meaning of the photo, sometimes in misleading ways.
Caption
breaking a text down into its components to see what messages and assumptions it carries.
Deconstruction
a portion of a population, especially considered as consumers.
Demographic
attempts to sway popular opinion and beliefs through distortions of the truth or outright lies. It is the way of presenting a belief that seeks to generate acceptance without regard to facts or the right of others to be heard.
Propaganda
an identifying symbol used to advertise and promote an organization, event, product or service.
Logo
he act of placing a product in a television show or movie to silently advertise or promote it.
Product Placement
he implicit meaning or theme of a literary text; a message which is not stated directly but can be inferred.
Subtext
this technique relies on the entertainment value of the cute character to encourage us to purchase the product.
Cartoon/ Cute characters
this technique appeals to your desire for conformity; if you don’t buy the product, you are not up-to-date or part of the in crowd, so jump on the bandwagon.
Bandwagon
this technique appeals to one of our emotional needs.
Emotional Appeal
this technique involves a public figure speaking on behalf of a product; the plan is that your admiration for the singer or sports star will cause you to buy the product.
Celebrity Endorsement
this technique uses sex or gender connection to sell a product.
Gender/sex Appeal
his technique tells the consumer that this product has been proven to be the best buy or the most effective or whatever; often “tests” have been conducted to prove this.
Facts and Figures
this technique uses slander of the opponent to win support.
Name Calling
this technique involves shocking you into believing that you should buy or do something .
Shock Appeal
this technique appeals to people who feel that they want products for ordinary folks; often these people are family oriented, and certainly those who feel that they are down-to-earth, part of average society.
Plain Folks
this technique involves convincing you that the product is for people who will have only the best; people who choose the product involved here are “in a league above the rest”
Snob Appeal
his technique is aimed at those who worry about growing older; for those who want to hang on to their youth.
Testimonials
