Memory Flashcards
done
what is coding?
type of information in each memory store
what is coding in short-term memory?
acoustic
what is coding in the long-term memory?
semantic
what is capacity in the short term memory?
7 +/- 2
what is capacity?
amount of information kept in a memory store?
what is the capacity of the long term memory?
unlimited
what is duration?
amount of time information can be stored in each memory store
what is the duration of the short term memory?
18-30 seconds
what is the duration of the long term memory=?
unlimited
who developed the multi-store model?
Atkinson and Shiffrin (1968)
what is the process of the multi-store model?
Sensory Memory
attention
Short Term Memory
Transfer / Retrieval / Rehearsal
Long Term Memory
what is the “Primacy effect”?
words that were first heard
they’ve been rehearsed so we can recall them from our LTM
what is the “Recency effect”?
words that were most recently heard
they are still in our STM
what are the 3 different types of memory / memory stores?
Sensory (SM)
Short Term (STM)
Long Term (LTM)
what is “encoding”?
the form in which the memory is retained
what is “capacity”?
how much info this store can retain
what is “duration”?
how long this store can retain info for
what do we have to do to remember a piece of information well?
pay attention to it
rehearse it
what are the 5 ways memory can be encoded via SM?
seeing
hearing
tasting
touching
smelling
what is “Iconic Memory”?
visual info from the eyes
stored as images
what is “Echoic Memory”?
auditory input from the ears
stored as sounds
what is “Haptic Memory”?
tactile input from the body
things you’ve touched, stored as feelings
who researched SM?
sperling (1960)
what did Sperling’s participants see?
a grid of digits for 50 milliseconds
asked to either write down all 12 items or write down a particular row