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COMM- Theories of Persuasion > Message Factors: Discrepancy > Flashcards

Message Factors: Discrepancy Flashcards

COMM- Theories of Persuasion (11 decks)

Social Judgment Theory

Introduction: persuasion, attitude, attitude measurement

Belief-based approaches

Functional Approaches

Elaboration Likelihood Model

Reasoned Action Theory

Message Factors: Evidence Citation

Message Factors: Discrepancy

Message Factors: Messages

Message Factors: Threat

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