Methods Flashcards
(35 cards)
What are the advantages of primary data ?
More reliable than secondary, it’s up to date and relevant to the study
What are the disadvantages of primary data ?
Time consuming and bias as it’s their own research - research bias
What are the advantages of group interviews ?
Saves time and money and may make people feel more comfortable
What are the disadvantages of group interview ?
People may dominate the conversation
People may feel embarrassed to talk in a group
What are the advantages of Lab studies ?
Objective
Reliable
What are the disadvantages of lab studies ?
Ethical issues - deception
Hawthorne effect
What are the advantages of a field experiment ?
Cheap- no building needed control over variables
What studies are field studies ?
Elliot - blue eyes / brown eyes
Rosenthal and Jacobson
What are the disadvantages of field experiment ?
No cause and effect
Lack informed consent
What are the advantages of the comparative methods ?
Can study the past - durkeim suicide
No ethical issues
What are the disadvantages of comparative methods ?
Only quantitative
Data may not be reliable - social desirable
What are the advantages of longitudinal studies ?
Qualitative data
Rapport built
What are the disadvantages of longitudinal studies ?
Not cost effective and subjective
What are the advantages to structured interviews ?
Standardised
Provides quantitative data
What are the disadvantages of structured interviews ?
No rapport built and can’t establish meanings and motives
What are the advantages of unstructured interviews ?
Detailed responses
Increased validity
What are the disadvantages of unstructured interviews ?
Interviewer effects
Time consuming
What are the advantages of secondary data ?
Cheap and can compare the past
What are the disadvantages of secondary data ?
Unreliable and may not match the study
What are the advantages of covert observations ?
No Hawthorne effect
Qualitative data
What are the disadvantages of observations ?
Ethical issues
Time consuming
What studies use interviews ?
Willmott and young - structured
Oakley - unstructured
Willis - group
What are the practical factors ?
Time cost funding and subject matter