Methods glossary Flashcards
<p>Alpha value</p>
<p>Usually, the probability value
of .05 is the alpha value used in inferential statistics as the measure of significance. This value has been adopted as the threshold for accepting the null hypothesis (test result is greater than .05), or rejecting it (test result is equal to or less than .05).</p>
<p>Bar graph</p>
<p>A graph often used to visually compare differences between the means of separate groups or conditions. The x-axis represents the different groups and the y-axis represents the means. Each mean is drawn as a vertical bar, and because the means are from different categories (groups or conditions) the bars are not joined.</p>
<p>Baseline measure</p>
<p>The effect of the control condition on the dependent variable against which the effect of the experimental condition can be compared to give the
size of the difference between the two conditions.</p>
<p>Behavioural data</p>
<p>Data produced from measuring behaviour. These can cover a wide range of activities such as reaction times (e.g. time taken to press a buzzer) and memory (e.g. number of words correctly recognised) as well as less well-defined behaviours such as problem solving which might be described qualitatively.</p>
<p>Between-participants design</p>
<p>An experimental design where different participants complete each condition, so more participants are needed than for a within-participants design. Also known as independent groups design, independent
samples design, or independent measures design. Can help eliminate confounding variables such as demand characteristics since participants’ understanding of the whole experiment is restricted, but does not reduce the influence of individual differences.
</p>
<p>Bimodal distribution</p>
<p>A distribution with two modes. The distribution is described by two symmetrical bell-shaped curves that appear joined, with two peaks representing two values for the mode.</p>
<p>Categorical data</p>
<p>Data that have been classified into discrete categories which are measured at the nominal level. Numbers are often used as labels (e.g. male = 1, female = 2), but the order numerically is of no importance.</p>
<p>
| Categorical variable</p>
<p>A variable which is measured at the nominal level; data produced are grouped into mutually exclusive and distinct categories.</p>
<p>Cause and effect</p>
<p>The aim of any experiment, a general law which can be established when an isolated, independent variable is manipulated to cause a measurable effect on the dependent variable.</p>
<p>Chi-square test</p>
<p>A statistical test used to analyse data measured at nominal level. This test allows one to look for associations between two categorical variables, by comparing the observed frequencies against
the expected frequencies (see contingency 2
table). The test calculates the statistic c and Cramer’s V provides a measure of effect size.</p>
<p>Coding</p>
<p>The process of assigning or converting material to a code for the purpose of identification, classification or analysis.</p>
<p>Complete observer</p>
<p>A researcher who openly observes but does not participate in the research setting.</p>
<p>Condition</p>
<p>In an experiment, the different forms of the independent variable created from its being manipulated. Very often an experimental condition and a control condition are set up, so that the effects of each can be measured and compared, with the control condition giving a baseline measure.</p>
<p>Conditional Probability</p>
<p>The likelihood of something happening that is dependent on something else.</p>
<p>Confidence interval</p>
<p>The range of values within which a population mean is likely to fall. Confidence intervals are specified by stating the lower and upper bounds of the range. For normally distributed data, we can be 95 per cent certain that the population mean will fall within 1.96 standard deviation points of a sample mean. This allows us to judge whether two samples are from the same population where any difference between them is simply due to sampling error.</p>
<p>Confounding variable</p>
<p>A variable, which is not the independent variable, that affects the dependent variable in one condition more than another – hence confounding the results. Researchers strive to eliminate confounding variables through good experimental design.</p>
<p>Content analysis</p>
<p>A quantitative method of analysing data. For example, data from an interview will be analysed by counting the prevalence and sequence of certain words
and these are sometimes analysed using a chi-square test.</p>
<p>Contingency table</p>
<p>Table used in studies looking for an association between independent (mutually exclusive) categorical variables. The table presents the number of observations in each possible combination, or contingency, of each category. If there are two variables (gender; film preference) each with two categories (male/female; horror/romance), then the number of observations in each possible combination of categories would be presented in a 2 x 2 contingency table.</p>
<p>
| Continuous variable</p>
<p>A variable that can produce data of any value (including decimal places) between the highest and lowest points on a scale; e.g. time taken to recall items in a memory test.</p>
<p>Control condition</p>
<p>The condition of the independent variable which is in all respects but one identical to the experimental condition – nothing is introduced to cause the dependent variable to change. The control condition can then be used to give a baseline measure.</p>
<p>Controls</p>
<p>Techniques used in an experiment to eliminate the foreseeable effects of any confounding variables.</p>
<p>Conversation analysis (CA)</p>
<p>An analytic method which focuses on the precise details of conversational interactions and on how people talk – for example the orderliness, structure and sequential patterns of interaction.</p>
<p>Correlation</p>
<p>The relationship, or association, between two variables whereby if the value of one changes so does the value of the other. One variable cannot be said to cause the other to change.</p>
Correlation coefficient
A numerical measure between -1 and +1 where the size of the number indicates the strength of the relationship between the two variables in a correlation, or the effect size. A value of 1 shows a perfect positive correlation while a value of -1 shows a perfect negative correlation. If the correlation coefficient is 0, there is no relationship between the two variables at all.