Methods of Sampling Flashcards
(10 cards)
target population
the group of peole being investigated in a study
sample
a selectionor the target population that is directly being studied in an investigation
generalisability
the extent to which the results represent the target population and not just the sample used
sampling method
a technique used to gather a representativegroup of people as a sample from the target population
random sampling
a technique used to gather a random sample od participants form the target population
stratified sampling
a technique that ensures subgroups of the target population are proportionantely represented
sample error
-weakness of stratified sampling
-when a sample differs from the target population
volunteer sampling
a technique that asks for participants by putting and advert for volunteers
biased sample
-weakness of volunteer sampling
-when the sample recruited is made up of a specific type of person, which may not reflect the target population
opportunity sampling
a technique that recruits participants who are alredy available at the time