Metrics

Question 1

Cost per Mille (CPM)

Answer 1

(Spend / Impressions) * 1000

Question 2

Click-through-rate (CTR)

Answer 2

(Clicks / Impressions) * 100 for %

Question 3

Cost per Click (CPC)

Answer 3

Spend / Clicks

Question 4

Expansion Rate (ER)

Answer 4

(Expansions / Impressions) * 100 for %

Question 5

Cost per Action (CPA)

Answer 5

Spend / Conversions

Question 6

Conversion Rate (CR)

Answer 6

(Conversions / Impressions) * 100 for %

Question 7

Click to Conversion (CTC)

Answer 7

(Conversions / Clicks) * 100 for %

Question 8

Return on Investment (ROI)

Answer 8

(Revenue - Spend / Spend) * 100 for %

Question 9

Return on Advertising Spend (ROAS)

Answer 9

Revenue / Spend

Question 10

Avg. Frequency

Answer 10

Impressions / Unique Users

Question 11

Cost per Point (CPP)

Answer 11

Total Media Cost / Total GRP

Question 12

Gross Rating Point (GRP)

Answer 12

(Impressions / Gross Audience Size) * 100 for %

Question 13

Target Rating Point (TRP)

Answer 13

(Impressions / Demo Audience Size) * 100 for %

Question 14

Cost per Equiv. Spot (CPS)

Answer 14

Net Net Spend / Equiv. Spots

Question 15

Cost per Equiv. GRP

Answer 15

Net Net Spend / Equiv. GRPs OR Budget / Ratings

Question 16

Viewability Rate (VR)

Answer 16

(Viewable Impressions / Measurable Impressions) * 100 for %

Question 17

Viewable Cost per Mille (vCPM)

Answer 17

(Spend / Viewable Impressions) * 1000

Question 18

Lift

Answer 18

(Test - Control / Control) * 100 for %

Question 19

Incrementality

Answer 19

(Test - Control / Test) * 100 for %

Question 20

Discount %

Answer 20

1 - (Net Net Spend / Rate Card)

Question 21

Payfactor

Answer 21

Net Net Spend / Rate Card

Question 22

Media Inflation

Answer 22

((YonY change in revenue / YonY change in impacts) - 1) * 100

Question 23

Actual Cost per Unit (CPU)

Answer 23

Measured Spend / Equiv. TV Units