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metrics vs funnel Flashcards

(72 cards)

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1
Q

What stage of the marketing funnel is Conversion Rate most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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2
Q

What stage of the marketing funnel is Customer Acquisition Cost (CAC) most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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3
Q

What stage of the marketing funnel is Customer Lifetime Value (CLTV) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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4
Q

What stage of the marketing funnel is Return on Investment (ROI) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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5
Q

What stage of the marketing funnel is Engagement Rate most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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6
Q

What stage of the marketing funnel is Retention Rate most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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7
Q

What stage of the marketing funnel is Bounce Rate most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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8
Q

What stage of the marketing funnel is Cost Per Lead (CPL) most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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9
Q

What stage of the marketing funnel are Social Media Metrics most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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10
Q

What stage of the marketing funnel are Email Marketing Metrics most relevant to?

A

Top of the Funnel (Awareness/Interest)

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11
Q

What stage of the marketing funnel are Website Traffic Metrics most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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12
Q

What stage of the marketing funnel are Attribution Models most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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13
Q

What stage of the marketing funnel is Return on Ad Spend (RoAS) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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14
Q

What stage of the marketing funnel is Average Order Value (AOV) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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15
Q

What stage of the marketing funnel is Cost Per Acquisition (CPA) most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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16
Q

What stage of the marketing funnel is Click-Through Rate (CTR) most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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17
Q

What stage of the marketing funnel are Impressions most relevant to?

A

Top of the Funnel (Awareness/Interest)

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18
Q

What stage of the marketing funnel is Lead Conversion Rate most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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19
Q

What stage of the marketing funnel is Net Promoter Score (NPS) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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20
Q

What stage of the marketing funnel is Share of Voice (SOV) most relevant to?

A

Top of the Funnel (Awareness/Interest)

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21
Q

What stage of the marketing funnel is Pageviews per Visit most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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22
Q

What stage of the marketing funnel is Cart Abandonment Rate most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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23
Q

What stage of the marketing funnel is Quality Score most relevant to?

A

Mid-Funnel (Consideration/Intent)

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24
Q

What stage of the marketing funnel are Search Engine Rankings most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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25
CPM - Cost per Mille
Top of the Funnel (Awareness/Interest)
26
SEM - Search Engine Marketing
Top of the Funnel (Awareness/Interest)
27
SERP - Search Engine Results Page
Top of the Funnel (Awareness/Interest)
28
DA - Domain Authority
Top of the Funnel (Awareness/Interest)
29
PA - Page Authority
Top of the Funnel (Awareness/Interest)
30
PV - Page Views
Top of the Funnel (Awareness/Interest)
31
Sessions - Web Sessions
Top of the Funnel (Awareness/Interest)
32
Users - Website Users
Top of the Funnel (Awareness/Interest)
33
Open Rate - Email Open Rate
Mid-Funnel (Consideration/Intent)
34
CTR (Email) - Click-Through Rate (Email)
Mid-Funnel (Consideration/Intent)
35
Unsubscribe Rate - Email Unsubscribe Rate
Bottom of the Funnel (Evaluation/Purchase)
36
Forward Rate - Email Forward Rate
Mid-Funnel (Consideration/Intent)
37
Engagement - Social Media Engagement
Top of the Funnel (Awareness/Interest)
38
Reach - Social Media Reach
Top of the Funnel (Awareness/Interest)
39
Frequency - Ad Frequency
Mid-Funnel (Consideration/Intent)
40
Video Views - Video Content Views
Top of the Funnel (Awareness/Interest)
41
VTR - View Through Rate
Mid-Funnel (Consideration/Intent)
42
Time on Page - Average Time on Page
Mid-Funnel (Consideration/Intent)
43
Exit Rate - Web Page Exit Rate
Mid-Funnel (Consideration/Intent)
44
CTOR - Click to Open Rate
Mid-Funnel (Consideration/Intent)
45
Social Share - Content Share Rate
Top of the Funnel (Awareness/Interest)
46
Lead Conversion Rate - Lead to Customer Conversion Rate
Bottom of the Funnel (Evaluation/Purchase)
47
CPL - Cost Per Lead
Top of the Funnel (Awareness/Interest)
48
Email Bounce Rate - Email Delivery Bounce Rate
Mid-Funnel (Consideration/Intent)
49
NPS - Net Promoter Score
Bottom of the Funnel (Evaluation/Purchase)
50
Customer Retention Rate - Customer Retention Rate
Bottom of the Funnel (Evaluation/Purchase)
51
AOV - Average Order Value
Bottom of the Funnel (Evaluation/Purchase)
52
Cart Abandonment Rate - Shopping Cart Abandonment Rate
Mid-Funnel (Consideration/Intent)
53
SOV - Share of Voice
Top of the Funnel (Awareness/Interest)
54
Churn Rate - Customer Churn Rate
Bottom of the Funnel (Evaluation/Purchase)
55
CPE - Cost Per Engagement
Mid-Funnel (Consideration/Intent)
56
ICP - Ideal Customer Profile
Top of the Funnel (Awareness/Interest)
57
Sales Enablement - Sales Enablement
Bottom of the Funnel (Evaluation/Purchase)
58
ABM - Account-Based Marketing
Bottom of the Funnel (Evaluation/Purchase)
59
Contextual Marketing - Contextual Marketing
Mid-Funnel (Consideration/Intent)
60
CAC - Customer Acquisition Cost
Bottom of the Funnel (Evaluation/Purchase)
61
ToFu - Top of the Funnel
Top of the Funnel (Awareness/Interest)
62
MoFu - Middle of the Funnel
Mid-Funnel (Consideration/Intent)
63
BoFu - Bottom of the Funnel
Bottom of the Funnel (Evaluation/Purchase)
64
MQL - Marketing Qualified Lead
Top of the Funnel (Awareness/Interest)
65
SQL - Sales Qualified Lead
Mid-Funnel (Consideration/Intent)
66
CQL - Conversation Qualified Lead
Bottom of the Funnel (Evaluation/Purchase)
67
Buyer’s Journey - Buyer’s Journey
Top of the Funnel (Awareness/Interest)
68
Multi-touch Revenue Attribution - Multi-touch Revenue Attribution
Bottom of the Funnel (Evaluation/Purchase)
69
TAM - Total Addressable Market
Top of the Funnel (Awareness/Interest)
70
Affinity Marketing - Affinity Marketing
Top of the Funnel (Awareness/Interest)
71
Flywheel - Marketing Flywheel
Bottom of the Funnel (Evaluation/Purchase)
72
ACOS - Advertising Cost of Sales
Bottom of the Funnel (Evaluation/Purchase)

marketing metrics (3 decks)

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